Business Development Lead Toronto

Planhat inc

$90K — $120K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in outbound sales roles such as BDR/SDR, with 2+ years in leadership positions
  • Experience scaling sales teams from single digits to 20-50+ reps
  • Strong grasp of sales qualification practices like BANT and MEDDIC
  • Proficient with CRM and sales automation tools to design effective workflows
  • Data-oriented with a history of enhancing conversion rates and productivity
  • Excellent communicator skilled in motivating teams and building trust
  • Growth-focused with the resilience to excel in a dynamic sales environment

Responsibilities

  • Build and lead a high-volume BDR team to meet ambitious pipeline targets
  • Recruit, train, and retain top sales talent with a focus on performance metrics
  • Create a competitive, metrics-driven sales culture
  • Develop repeatable frameworks for efficient onboarding and performance
  • Own pipeline creation to convert outbound efforts into revenue
  • Collaborate with sales and marketing teams to improve lead management
  • Design and implement scalable prospecting processes across various markets
  • Directly support high-impact prospecting efforts and model best outreach practices

Benefits

  • Professional development opportunities
  • Collaborative and innovative work environment
  • Access to advanced CRM and sales automation tools
  • Flexible work arrangements
  • Performance-driven culture that prioritizes impact over activity
Full Job Description
Competencies

This is a role for someone who has built and scaled outbound before and wants to do it again at a higher level. What we think that takes:
  • 5+ years of experience in high-volume BDR/SDR (Outbound), AE, or Business Development, with 2+ years in leadership roles
  • Proven track record of scaling sales development teams (e.g., from single digits to 20-50+ reps) while achieving ambitious pipeline/revenue contribution targets
  • Strong sales pedigree: deep understanding of sales qualification methodologies (BANT, MEDDIC, SPICED, etc.) and outbound prospecting best practices
  • Systems-savvy: expert in CRM, engagement tools, and sales automation; ability to architect efficient workflows, reporting, and dashboards
  • Data-driven operator with a demonstrated ability to optimize for conversion, productivity, and ROI at scale
  • Excellent communicator, motivator, and coach, capable of building trust with both executives and front-line reps
  • Growth-oriented, entrepreneurial mindset with the resilience to thrive in a fast-paced, high-expectation sales environment
Trajectory

In this role you will:

Sales Leadership & Team Scaling
  • Build, lead, and scale a high-volume BDR team that consistently hits aggressive pipeline targets
  • Recruit, train, and retain top sales talent, with a structured performance framework spanning KPIs, quotas, comp models, and promotion paths
  • Foster a competitive, metrics-driven, and coaching-oriented sales culture
  • Establish repeatable playbooks and frameworks that enable fast onboarding and predictable performance across geographies, markets, and verticals

Revenue Generation & Alignment
  • Own pipeline creation, ensuring outbound efforts consistently translate into high-quality pipeline and, ultimately, revenue
  • Partner closely with Account Executives, Sales Leadership, and Marketing to optimize territory coverage, lead handoff, and campaign execution
  • Set clear productivity and conversion benchmarks (calls, sequences, meetings, SQLs, closed-won impact) and manage the team rigorously against them

Process, Systems & Operations
  • Design and implement scalable prospecting processes across segments and markets, in close collaboration with Revenue Operations
  • Leverage CRM and sales engagement tools to maximize workflow efficiency and output quality
  • Continuously evaluate and improve workflows to drive volume, personalization, and conversion at scale

Execution & Hands-On Involvement
  • Lead from the front, personally supporting high-value prospecting campaigns and modeling best practices in outreach
  • Coach BDRs on objection handling, messaging, and qualification to build sales acumen and confidence
  • Drive continuous experimentation in outbound sequences, multichannel engagement, and messaging to maximize ROI
Definition of Success

We measure success by impact, not activity. Here's what that looks like:
  • You have scaled a high-volume BDR organization that consistently outperforms its pipeline and revenue contribution targets
  • You have implemented systems, processes, and playbooks that enable predictable, repeatable performance
  • You have built a culture of sales excellence, career development, and accountability across the team
  • You are driving significant top-of-funnel growth while aligning tightly with Sales, Marketing, and RevOps

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