Business Development and Marketing Director - IRF

LifePoint Health

$90K — $130K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in business development or a related field
  • Proven ability to implement and manage comprehensive business plans
  • Strong understanding of market analysis and competitive intelligence
  • Experience leading teams, ideally in clinical or healthcare environments
  • Budget management skills, specifically for marketing operations

Responsibilities

  • Implement business plans to meet Census and Mix Forecasts
  • Gather ongoing external information on markets and competitors
  • Lead the clinical liaison and admissions teams
  • Support various business development roles as needed
  • Develop and oversee the marketing budget

Benefits

  • Multiple levels of medical, dental, and vision coverage
  • Life, accident, and critical illness insurance along with paid time off
  • Tuition assistance for higher education and certifications
  • 401(k) retirement plan with company match
  • Wellness programs including gym memberships and mental health services
  • Opportunities for ongoing learning and career advancement
  • Access to a brand new hospital with advanced technology
Full Job Description

Schedule: Full Time, Days

How you'll contribute 

A Director of Business Development who excels in this role:

  • Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met.

  • Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors.

  • Will be the managing director over the clinical liaison and admissions teams.

  • Must have a strong understanding and ability to work in all business development roles, as needed.

  • Develops and manages the marketing department's operating budget.

Why join us 

We believe that investing in our employees is the first step to providing excellent patient care. In addition to your base compensation, this position also offers: 

  • Comprehensive Benefits: Multiple levels of medical, dental and vision coverage for full-time and part-time employees.

  • Financial Protection & PTO: Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.

  • Financial & Career Growth: Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.

  • Employee Well-being: Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).

  • Professional Development: Ongoing learning and career advancement opportunities.

  • Brand new facility: Brand new hospital, built from the ground up, with cutting-edge equipment and technology!

 

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