Gartner

Business Analyst, Marketing Analytics

Gartner$72K — $100K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-4+ years of experience as a Business Analyst or Senior Business Analyst, ideally in digital marketing analytics
  • Strong quantitative and qualitative problem-solving ability for strategic decision-making
  • Proficient with web analytics tools like Google Analytics and Microsoft Excel
  • Excellent communication skills for cross-functional collaboration
  • Familiarity with dashboarding tools like Looker Studio or PowerBI
  • Basic understanding of SQL for data exploration
  • Strong project management skills for multitasking across projects

Responsibilities

  • Analyze structured and unstructured data to extract actionable insights for digital marketing ROI
  • Deliver analytics reports and presentations to inform decision-making
  • Collaborate with business leaders and cross-functional teams
  • Ensure data integrity through best practices in validation and governance
  • Identify opportunities for improvements in processes and reporting efficiency

Benefits

  • Competitive salary and generous paid time off
  • Charity matching program
  • Comprehensive Group Medical Insurance
  • Parental Leave and Employee Assistance Program
  • Collaborative culture that values diversity
  • Opportunities for professional development and growth
Full Job Description
About this role:

Gartner invests heavily in sales support resources, such as our Digital Analytics and Marketing Analytics programs. These programs are designed to support ongoing sales skill development globally, as well as taking marketing-derived leads and equipping sales to close them.

This Business Analyst will join our Marketing Analytics team, focusing on our Digital Experience & Acquisition program success by analyzing data, developing insights, and providing data-driven recommendations. This role requires strong communication, analytical skills, and the ability to collaborate with cross-functional business and sales teams to translate data into actionable recommendations.

What you will do:
  • Solve problems with structured/unstructured quantitative data and derive actionable insights for improving the impact ROI of our digital marketing programs
  • Deliver comprehensive analytics (reports, analytics, and presentations) to diagnose issues, identify risks, and lead conversations that inform and shape decision-making
  • Partner with key Gartner business leaders and cross-functional stakeholders across many different GSSO functions
  • Ensure data integrity and accuracy by implementing best practices for data validation, documentation, and governance
  • Identify opportunities for process, data, and reporting improvements increase efficiency and effectiveness


What you will need:
  • 2-4+ years proven experience as a Business Analyst or Senior Business Analyst, preferably working in business and/or digital marketing analytics
  • Strong quantitative and qualitative problem-solving skills, with the ability to think strategically and make data-driven decisions
  • Strong analytical skills, including proficiency with web analytics tools like Google Analytics, Microsoft Excel and analytics databases
  • Excellent communication skills, with the ability to work effectively with different personalities across the organization
  • Strong understanding of dashboarding tools like Looker Studio and/or PowerBI and their capabilities
  • Baseline understanding of SQL is expected to support data exploration and validation
  • Excellent project management skills, with the ability to manage multiple tasks across different projects at once
  • Experience working with senior and executive leadership
  • A team player. You get along well with your colleagues and are always ready to help get things done. You enjoy working on projects with multiple people and share knowledge
  • Passionate about learning. You thrive on complex technical challenges and are always eager to learn the latest technologies
  • Organized and detailed-oriented. You think ahead of time about how best to implement new features, and your code is clean, well-organized and properly documented
  • Innovative. You are always proactively looking for opportunities to problem solve using innovative methods that impact the business


What you will get:
  • Competitive salary, generous paid time off policy, charity match program, Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP) and more!
  • Collaborative, team-oriented culture that embraces diversity
  • Professional development and unlimited growth opportunities


#GSSO

#LI-KP2

#LI-Hybrid

Job Requisition ID:109948

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About Gartner

Gartner, Inc. is a research and advisory company that provides information, advice, and tools for leaders in IT, finance, HR, customer service and support, legal and compliance, marketing, sales, and supply chain functions. The company operates in more than 100 countries and has over 16,000 employees. Gartner was founded in 1979 and is headquartered in Stamford, Connecticut.
Learn more about Gartner
Size
16,600 employees
Market Cap
$26.4 billion
Industry
Net Income
$266.7 million
Founded
1979
5 Year Trend
+14.1%
Revenue
$4 billion
NASDAQ

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