Pacific Coast Producers

Branded Sales Director

Pacific Coast Producers$175K — $250K *
Lodi, CA 95240In-Person
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of sales experience in Consumer Packaged Goods, specifically in branded food products.
  • Proven experience in managing branded food product lines.
  • 3+ years of experience supervising a sales team.
  • Bachelor's degree in business administration, marketing, or related; MBA preferred.
  • Strong proficiency in Microsoft 365 tools (Excel, Word, PowerPoint).
  • Exceptional presentation skills for engaging with executive leaders and large groups.
  • Ability to travel significantly (30-50%) to support field teams and industry events.

Responsibilities

  • Supervise and develop a team of Branded Sales Managers to achieve volume and revenue goals.
  • Develop and execute national sales strategy for the Del Monte brand in the grocery sector.
  • Oversee the pricing strategy and trade spending to promote profitable growth.
  • Manage relationships with national broker agencies, ensuring accountability to KPIs.
  • Collaborate with Supply Chain and Operations to align sales data with production needs.
  • Engage in strategic meetings with major national accounts to secure contracts.
  • Coordinate with Marketing, Finance, and Logistics to advocate for the Del Monte brand.

Benefits

  • Competitive pay with opportunities for learning and career advancement.
  • Eligibility for an annual profit-sharing bonus program.
  • Comprehensive medical, dental, and vision insurance for employees and families.
  • Robust retirement plans for long-term financial security.
  • Generous paid time off, including various leave options.
  • Life and disability insurance plus an Employee Assistance Program.
  • Stability of working with a farmer-owned cooperative with over 55 years of history.
Full Job Description
Pacific Coast Producers | Full-Time | Remote | Exempt
Salary Range: $175,000 - $250,000 /year (DOE)

The Director of Branded Sales will be responsible for the strategic leadership of the Del Monte fruit product line and the supervision of the Branded Sales Manager team. This role requires a proven track record in consumer-packaged goods (CPG) branded sales, a focus on brand equity, national pricing architecture, and market share growth. The successful candidate will lead the team in executing sales objectives, managing broker performance at a national level, and ensuring the newly acquired Del Monte brand thrives under PCP stewardship.

Primary Duties & Responsibilities:

  • Supervise, mentor, and develop a team of Branded Sales Managers, ensuring they meet volume and revenue targets in their respective territories.
  • Develop and execute the national sales strategy for the Del Monte brand, defining channel priorities and go-to-market plans in the Core Retail Grocery space.
  • Oversee the national pricing structure and trade spending budget. Ensure trade dollars are deployed efficiently across specific geographic regions and markets to drive profitable growth.
  • Manage the high-level relationship with national broker agencies, holding them accountable to Key Performance Indicators (KPIs) and ensuring the Del Monte brand is prioritized.
  • Collaborate with the Supply Chain and Operations teams to translate sales data into accurate production forecasts and pack plans.
  • Participate in "top-to-top" meetings with major national accounts to close high-stakes deals and annual contracts.
  • Serve as the primary voice of the Del Monte brand within Pacific Coast Producers, coordinating with Marketing, Finance, and Logistics departments to resolve challenges.
  • Manage the department budget, including travel and promotional spending.


Minimum Qualifications

  • 8+ years of sales experience within the Consumer Packaged Goods sector with a Branded food products background preferred.
  • Proven experience managing branded food products.
  • 3+ years of direct supervisory experience leading a sales team.
  • Bachelor's degree in business administration or management, marketing, or related field; MBA preferred.
  • Proficiency with Microsoft 365 (e.g., Excel, Word, PowerPoint, etc.)
  • Strong interpersonal skills.
  • Exceptional presentation skills, with the ability to speak confidently to executive leadership and large groups.
  • Attention to detail and excellent follow-through.
  • Humility, punctuality, responsiveness, everyday professionalism, and quality work
  • Ability to travel significantly (30-50%) to work with field teams and attend key industry events.


Compensation

$175,000 to $250,000 per year (DOE); profit-sharing bonus-eligible. This is a full-time, exempt, remote role with up to 50% travel.

Note - The base salary range reflects the reasonable expectation for what Pacific Coast Producers anticipates paying for this role at the time of posting. The actual salary offered will depend on factors including, but not limited to:
  • Relevant skills, education, and experience;
  • Job-related qualifications and certifications;
  • Internal pay equity; and
  • Market conditions and business needs.


PCP takes care of its people. Here are just a few of the benefits available to a successful candidate:
  • Competitive pay with opportunities for continued learning and advancement;
  • This position is eligible for our annual profit-sharing bonus program;
  • Medical, dental, and vision insurance plan coverage for you and your family;
  • Retirement plans to support your long-term security;
  • Paid time off including vacation, holidays, parental leave, sick leave, and bereavement;
  • Life and disability insurance plus an Employee Assistance Program;
  • The stability of a farmer-owned cooperative with more than 55 years of success.


Sponsorship: This role is not eligible for current or future visa sponsorship.

About Pacific Coast Producers

Pacific Coast Producers is a cooperative of over 160 family-owned farms that grow and process fruits and vegetables in California. The organization was founded in 1971 and is headquartered in Lodi, California. Pacific Coast Producers operates several processing facilities throughout California, where it produces a variety of canned fruits and vegetables, as well as juices and sauces. The organization's mission is to provide high-quality, sustainably grown products to consumers while supporting its member farmers.
Learn more about Pacific Coast Producers
Size
2,000 employees
Industry

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