Brand Reputation Manager - Inspire

Inspire Brands, Inc. • $90K — $120K *
Atlanta, GA 30349In-Person
Food & Beverages
5 - 7 years of experience
3 weeks ago
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Communications, Journalism, or related field
  • 5-8+ years in corporate communications, public relations or crisis communications
  • Experience managing complex issues and advising senior leaders under pressure
  • Ability to remain calm and responsive in rapidly evolving situations
  • Exceptional written and verbal communication skills

Responsibilities

  • Lead reputation management and crisis communications for Inspire Brands
  • Assess and advise on emerging issues and reputational risks
  • Develop and execute communication strategies and materials for incidents
  • Serve as a communications partner to internal teams during crises
  • Support enterprise crisis preparedness and response planning
  • Monitor media and industry developments for risks and opportunities
  • Prepare executive reports summarizing key incidents and impacts

Benefits

  • Opportunity to work with iconic restaurant brands
  • Engage in high-impact crisis and reputation management efforts
  • Collaborate cross-functionally with diverse teams
  • Contribute to enterprise-wide crisis preparedness initiatives
  • Based in the Atlanta Global Support Center
Full Job Description

The Brand Reputation Manager serves as a strategic communications advisor responsible for protecting and strengthening the reputation of Inspire Brands and its portfolio of iconic restaurant brands. This role leads issue management and crisis communications efforts, partnering closely with Brand Communications, Legal, Operations, Human Resources, Loss Prevention, Corporate Security, and Executive Leadership to navigate complex reputational challenges and emerging risks.

The ideal candidate thrives in a fast-paced environment, exercises sound judgment under pressure, and serves as a trusted resource during both routine and high-impact situations. This position plays a critical role in the organization's preparedness, response, and recovery efforts related to reputational issues.

This position is based in the Atlanta Global Support Center.  

Responsibilities:

  • Lead day-to-day reputation management and crisis communications activities across Inspire Brands and its portfolio of restaurant brands.

  • Assess emerging issues and potential reputational risks, providing strategic counsel and recommendations to internal stakeholders.

  • Develop and execute communications strategies, messaging frameworks, holding statements, FAQs, and briefing materials for a variety of issues and incidents.

  • Serve as a primary communications partner to Legal, Operations, Human Resources, Brand Marketing, Corporate Security, and other cross-functional teams during active incidents and sensitive situations.

  • Support enterprise crisis preparedness efforts, including response planning, scenario development, process improvement, and stakeholder training.

  • Monitor traditional media, social media, and industry developments toidentifyemerging risks and opportunities.

  • Prepare executive reports and issuebriefings,summarizing key incidents, trends, response strategies, and business impacts.

  • Support digital reputation management efforts across third-party platforms, online communities, and employer review sites.

  • Build andmaintainstrong relationships with internal stakeholders across all brands and functions.

  • Support communications response efforts related to operational disruptions, public safety incidents, severe weather events, labor issues, litigation, regulatory developments, and other reputational matters.

Requirements:

  • 4 Year Degree and/orBachelor's Degree in Communications/Journalismor related field

  • 5-8+ years of experience in corporate communications, public relations, crisis communications, reputation management, or related fields.

Knowledge,Skillsand Abilities

  • Experience managing complex issues and advising senior leaders during high-pressure situations, particularly in environments with frontline team members and/or franchisee relationships.

  • This role serves as a key communications contact during emerging issues and crisis situations and may berequiredto support time-sensitive response efforts outside of traditional business hours when business needs arise.

  • Abilityto remain calm, highlyresponsive, and solutions-oriented in rapidly evolving situations is essential.

  • Exceptional written and verbal communication skills with the ability to translate complex topics into clear, actionable messaging.

  • Strong judgment, discretion,business acumen,and decision-making capabilities.

  • Experience leading cross-functional teams and influencing stakeholders across an organization.

About Inspire Brands, Inc.

Inspire Brands, Inc. Careers

Joining Inspire Brands, Inc. presents a prime opportunity to be part of a diverse team of professionals dedicated to pioneering innovations in the food and beverage industry. Inspire Brands, Inc. stands out as a leader in creating dynamic dining experiences and is renowned for its commitment to excellence and growth.

Explore Job Opportunities

Inspire Brands, Inc. offers a variety of job opportunities that cater to a range of skills and interests. From leadership positions that shape the strategic direction of the company to entry-level roles that build professional foundations, there is a place for every ambitious individual. Explore open positions that align with your career aspirations and skills.

Internship Programs

Kickstart a career with Inspire Brands, Inc. through robust internship programs designed to foster skills and offer real-world experience in a supportive environment. Internships are a gateway to full-time employment and provide invaluable industry exposure.

Professional Growth and Development

Inspire Brands, Inc. is committed to the professional growth of its team members. With comprehensive training programs, including leadership development and diversity training, employees are equipped to excel in their roles and advance their careers. The company supports obtaining industry-recognized certifications and continuous learning.

Culture and Benefits

The culture at Inspire Brands, Inc. is built on a foundation of innovation and teamwork. Employees enjoy a range of benefits designed to support both their professional and personal lives. Benefits include health and wellness programs, competitive compensation packages, and flexible working conditions that underscore the company’s commitment to employee well-being.

Hiring Process

The hiring process at Inspire Brands, Inc. is designed to be transparent and engaging. Candidates can expect a thorough interview process where they can showcase their skills and learn about the company’s values and opportunities for career advancement. Tips for crafting an effective resume and succeeding in interviews are available through the company’s career blog.

Networking and Career Advancement

Inspire Brands, Inc. encourages networking within the industry, offering employees opportunities to connect with leaders and peers through professional groups and company events. These interactions often lead to innovative ideas and career advancement.

Join the Inspire Brands, Inc. Team

Search for available positions that match your skills and interests. Inspire Brands, Inc. looks for passionate, curious, creative, and solution-driven team players. Start the journey to a rewarding career with Inspire Brands, Inc. and help shape the future of dining experiences globally.

Stay Connected with Inspire Brands, Inc. Careers

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Learn more about Inspire Brands, Inc.
Industry
Food & Beverages
* Ladders Estimates

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