TikTok

Brand Partnerships Manager CPG - Global Business Solutions - New York

TikTok$85K — $141K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in media sales, digital marketing, or brand advertising experience
  • Experience with digital media platforms (e.g., CTV, OTT, social media)
  • Proven track record of building compelling presentations
  • Knowledge of self-serve platform and biddable digital advertising
  • Established relationships with advertisers and C-level executives
  • History of exceeding revenue goals
  • Creative problem solver and collaborative team player.

Responsibilities

  • Analyze account performance data to derive business insights for clients.
  • Maintain close communication with clients and internal stakeholders for strategy alignment.
  • Develop C-level relationships to educate global brands on TikTok's platform.
  • Conduct regular business reviews to strengthen client relationships.
  • Collaborate cross-functionally to drive organizational KPIs.
  • Lead account planning to align brand strategies with TikTok resources.
  • Grow revenue and navigate complex client relationships through strategic conversations.

Benefits

  • Medical, dental, and vision insurance from day one
  • 401(k) savings plan with company match
  • Paid parental leave
  • Short-term and long-term disability coverage
  • Life insurance
  • Wellbeing benefits
  • 10 paid holidays and 10 paid sick days per year
  • 17 days of Paid Personal Time with increasing accruals by tenure.
Full Job Description
Responsibilities

About the role and team: TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results. The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, strong partnership with Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment. Responsibilities: - Analyze account performance data to offer clients data-driven business insights, and at the same time, use those insights to improve our account and advertising offerings. - Sustain close communication and alignment with clients and internal stakeholders to maximize client strategies and foster trust and collaboration. - Develop and maintain C-level relationships with regional executives at a portfolio of global brands to educate and inform on the power of TikTok's platform and drive revenue opportunities. - Conduct regular business reviews and take a consultative, long-term approach to building productive relationships with clients, in collaboration with the global sales teams, sales operations, and other key cross functional stakeholders. - Work and collaborate with a diverse group of internal cross-functional teams across the Consumer, Content, Product, and Revenue business units to drive organizational KPIs. - Lead account planning process that aligns brand and TikTok resources to maximize opportunities - Grow revenue, educate and lead strategic conversations with clients and navigate complex relationships

Qualifications

Minimum Qualifications: - 4+ Experience in media sales, digital marketing, brand advertising, and/or online advertising experience. Preferred Qualifications: - Experience with digital media (i.e.- Digital TV CTV, OTT, social media, etc.) - Track record of building compelling presentations leveraging industry and internal proof points - Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying - Proven ability to establish relationships with advertisers, agencies and C-level relationships - Track record of delivering and exceeding revenue goals - Creative, outside-the-box thinker and strategist - A team player and collaborator

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $85943 - $141715 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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