TikTok

Brand Partnerships Manager Beauty - Global Business Solutions - New York

TikTok$90K — $140K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in media sales, digital marketing, brand advertising, or online advertising discipline.
  • Experience in digital media including Digital TV CTV, OTT, or social media.
  • Strong presentation skills utilizing industry insights and proof points.
  • Familiarity with self-serve digital advertising platforms and auction systems.
  • Proven success in establishing relationships with C-level executives and advertisers.
  • History of exceeding revenue targets with innovative sales strategies.
  • Collaborative team player who thrives in dynamic environments.

Responsibilities

  • Analyze performance data to provide data-driven insights and improve advertising offers.
  • Maintain regular communication with clients and align strategies to build trust.
  • Develop C-level relationships with global brands, educating on TikTok's platform.
  • Conduct business reviews with clients, taking a consultative approach in collaboration with sales teams.
  • Collaborate with cross-functional teams to drive key organizational performance indicators.
  • Lead account planning to optimize resources and maximize brand opportunities.
  • Drive revenue growth through strategic client conversations and relationship management.

Benefits

  • Day one access to medical, dental, and vision insurance.
  • 401(k) savings plan with company match.
  • Paid parental leave and disability coverage.
  • Life insurance and various wellbeing benefits.
  • 10 paid holidays and 10 paid sick days annually.
  • 17 days of Paid Personal Time with increasing accruals.
Full Job Description
Responsibilities

About the role and team: TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results. The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, strong partnership with Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment. Responsibilities: - Analyze account performance data to offer clients data-driven business insights, and at the same time, use those insights to improve our account and advertising offerings. - Sustain close communication and alignment with clients and internal stakeholders to maximize client strategies and foster trust and collaboration. - Develop and maintain C-level relationships with regional executives at a portfolio of global brands to educate and inform on the power of TikTok's platform and drive revenue opportunities. - Conduct regular business reviews and take a consultative, long-term approach to building productive relationships with clients, in collaboration with the global sales teams, sales operations, and other key cross functional stakeholders. - Work and collaborate with a diverse group of internal cross-functional teams across the Consumer, Content, Product, and Revenue business units to drive organizational KPIs. - Lead account planning process that aligns brand and TikTok resources to maximize opportunities - Grow revenue, educate and lead strategic conversations with clients and navigate complex relationships

Qualifications

Minimum Qualifications: - 4+ Experience in media sales, digital marketing, brand advertising, and/or online advertising experience. Preferred Qualifications: - Experience with digital media (i.e.- Digital TV CTV, OTT, social media, etc.) - Track record of building compelling presentations leveraging industry and internal proof points - Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying - Proven ability to establish relationships with advertisers, agencies and C-level relationships - Track record of delivering and exceeding revenue goals - Creative, outside-the-box thinker and strategist - A team player and collaborator

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $90515 - $140572 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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