Creative Artists Agency

Brand Partnerships Executive, CAA Creators

Creative Artists Agency • $135K — $185K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in sales within brand/agency, focused on talent partnerships in digital media
  • Fluent in the creator economy marketplace
  • Experienced in selling talent/content programs in gaming and fandom culture
  • Proven sales track record within the gaming and fandom ecosystem
  • Strong ability to multi-task in a fast-paced environment
  • Deep understanding of branded entertainment distribution
  • Exceptional written and oral communication skills
  • Proficient in CRM software, ideally Salesforce, and presentation tools (PowerPoint, Keynote)

Responsibilities

  • Prospect and secure new brand partnerships and manage existing ones
  • Collaborate with talent agents to ideate and enhance client revenue
  • Connect with brands to build tailored solutions incorporating data, promotions, and ROI
  • Work with the team on sales positioning, pitch development, and partnership activations
  • Familiarize with client roster and offerings to innovate revenue streams
  • Guide and support team development and keep projects on track
  • Assist with integrated marketing and sponsorship planning

Benefits

  • Eligibility for a discretionary bonus
  • Professional development opportunities
  • Dynamic work environment suited for collaboration
  • Access to CAA's vast network of industry contacts
  • Opportunities for domestic and international travel
Full Job Description
Job Description

The Role

We are seeking a Brand Partnerships Executive to secure sponsorship and partnership opportunities on behalf of CAA Creators client roster. This role will oversee talent partnership deals from ideation to execution, negotiate deal points, and manage the relationship between our clients and prospective and/or existing partners. The ideal candidate will bring to each project a unique blend of digital endemic and general entertainment knowledge, vast experience in the brand and talent landscape, proven sales record and existing relationships within the brand and advertising ecosystem. Experience working with content creators and selling digital video-centric media assets is a must. Previous experience driving new business via brand and agencies across the digital media buying marketplace is a plus.

Responsibilities:
  • Confidence in prospecting new brand partners, managing existing relationships, and closing complex, creative deals.
  • Partner with Creator talent agents and executives to ideate on behalf of clients, to increase overall revenue growth and marketplace coverage.
  • Utilize strong prospecting skills to connect with brands and build brand solutions and product offerings that include Talent, Distribution, Data, Promotion/Marketing, and ROI/Measurement.
  • Collaborate with wider team on positioning, proactive sales, development of pitch materials and partnership activations.
  • Understand the client roster and product offering to help build incremental revenue streams.
  • Empower, keep teams on track, and participate in professional development of staff.
  • Support all integrated marketing and media (sponsorship) planning needs.


Qualifications:
  • 7 + years of proven sales experience within a brand and/or agency environment in digital media, content, entertainment and/or culture, with a focus on talent partnerships
  • Fluent in creator economy marketplace
  • Proficient experience selling talent and content programs with a focus on gaming and fandom culture
  • Track record of sales experience within the gaming and fandom ecosystem
  • Ability to effectively operate in fast-paced, growing and evolving environment and multi-task and prioritize workflows efficiently
  • Understanding of distribution across branded entertainment campaigns
  • Exceptional communicator
  • Written and oral presentation expertise
  • Willingness/ability to travel domestically and internationally
  • Experience working with CRM software (ideally, Salesforce)
  • Proficient in relevant presentation software - PowerPoint and Keynote
  • Understanding of integrated digital media plans


Location

This role will be based in our New York or Los Angeles office.

Compensation

The annual base salary for this position is in the range of $135,000 - $185,000 for Los Angeles, and $135,000 - $200,000 for New York. This position also is eligible for benefits and a discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in the role, business sector, and geographic location, among other criteria. Please speak with a CAA Recruiter to learn more.

About Creative Artists Agency

Creative Artists Agency, LLC operates as a talent and sports agency in the United States and internationally. The company represents various artists, including actors, directors, writers, producers, and other entertainment professionals. It also provides strategic marketing and consulting services; and creates and manages branded entertainment marketing campaigns for advertisers. In addition, the company offers sports consulting services, including the representation of athletes in baseball, basketball, football, golf, soccer, tennis, and other sports. Creative Artists Agency, LLC was founded in 1975 and is headquartered in Los Angeles, California.
Learn more about Creative Artists Agency
Size
2,000 employees
Industry
Founded
1975

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