Sr. Brand Marketing Manager
Los Angeles, CA
What You'll Be Doing
The Brand Marketing Manager role is responsible for driving brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence. In addition, the brand marketing manager's primary responsibilities include owning and uncovering deep insights across consumer, category, culture and consumption (The 4 C's) to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/financial competency and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.
Key Responsibilities
- Work harmoniously with cross-functional Tower 28 teams (Product, Operations, Creative, Social, Influencer, Community) to develop collaborative strategies for brand and product marketing.
- Manage product launch cycle to ensure on time delivery and proactively identify issues and work across teams (product, ops, creative) to resolve. (eg. packettes, packaging, claims etc)
- Assist Director with the management of a launch GTM timeline and coordinate all launch elements including the evaluations of formulations, competitive advantages, clinical testing, retail launch campaigns and 360 Marketing GTM plans.
- Develop analysis and gather information to support plans/strategy development and provide market recommendations that drive business results.
- Pulling and analyzing sell-thru data in addition to researching sub-category trends to develop insights that support short and long-term growth across multiple retail channels.
- Develop and analyze business data, contribute to drawing conclusions, understand and begin to articulate category knowledge and the customer business cycle.
- Operational excellence: Ensure forecast reflects promotional grid, channel demands and XFN marketing partner needs. Perform forecasting, consumption, shipment and inventory analysis autonomously.
- Manage day-to-day partnerships (ideation, vetting, shipping, comms)
- Manage the highly complex forecasting process that goes along with viral products
- Work intimately with XFN marketing partners (Social, Influencer, Community, Digital) to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations.
Qualifications
- 6+ years of business related experience focused on quantitative data management and project management skills
- Information & Data management
- Project Management Skills
- Rigorous quantitative data analysis skills
- Prioritization & Organization Skills
- Strong Interpersonal Skills (written and oral)
- Must be professional and energetic with a positive attitude
You Have...
- Hustle: Resourcefulness, can-try-attitude, out of the box thinking.
- Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them.
- Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects.
- Cool: Stay calm under pressure, ability to influence, high emotional intelligence
- Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change
We Offer
- Salary range: $100-145k depending on experience
- Excellent benefits, including healthcare, dental, vision
- Holidays, vacation, and sick time
- Summer Fridays and quiet week between Christmas and New Years
