Brand Marketing Manager - OpenArt AI About the RoleWe're looking for a Brand Marketer to own and build OpenArt's brand marketing function. This is a hands-on execution role - you will take brand moments and partnership wins and turn them into full multi-channel campaigns that extend reach far beyond a single social post.
You will serve as the in-house point of contact for our PR agency, helping define a cohesive brand narrative and ensuring everything we put out ladders up to a consistent positioning. You will also build the measurement framework that turns brand activity into data-driven decisions.
You'll work closely with Partnerships, Product Marketing, Social, and our Studios team - and you'll need to navigate prioritization across all of them without heavy supervision. The ideal candidate has led brand campaigns end-to-end at a previous company, is deeply comfortable operating independently in ambiguous environments, and brings more B2C than B2B experience to the table.
What You'll Do- Build and execute the brand amplification playbook. Take existing wins - creator collaborations, education partnerships, events - and create repeatable multi-channel campaigns that extend reach across social, PR, creator channels, and beyond owned accounts.
- Own the PR agency relationship. Serve as the primary in-house point of contact for OpenArt's PR agency; pitch stories that generate real discussion, keep a steady drumbeat of news out, and ensure coverage ties back to a coherent brand narrative.
- Define and maintain brand positioning. Develop OpenArt's brand narrative and ensure every initiative - from a product launch to a partnership announcement - ladders up to it consistently.
- Establish brand performance measurement. Build the framework for tracking brand impact (earned media value, brand search volume, follower growth, long-term CAC reduction) and use a P0-P3 prioritization model to focus future efforts on what moves the needle.
- Drive social content strategy. Own brand content strategy across Instagram, LinkedIn, and TikTok; leverage leadership and personal brand accounts (Chloe, Coco, Kamran) in addition to OpenArt's owned channels.
- Amplify events and moments. Take physical events, creator moments, and brand activations and extend them digitally for scale - clipping, repurposing, and distributing across every relevant channel.
- Collaborate cross-functionally. Work across Partnerships, Product Marketing, Social, Studios, and the PR agency simultaneously; manage competing priorities and bandwidth constraints without heavy supervision.
What We're Looking ForCore Requirements- 4+ years of experience in brand marketing, communications, or integrated marketing.
- Ability to relocate to the Bay Area (required).
- Proven experience taking a single brand moment and building a full multi-channel campaign across social, PR, creator channels, and beyond.
- Experience working with external PR agencies as the in-house brand lead - knows how to pitch stories that generate real discussion, not PR for the sake of PR.
- Strong brand strategy and narrative building skills - can define coherent brand positioning and ensure every initiative reinforces it.
- More B2C than B2B background; understands consumer audiences, culture, and community.
- Strong social media content strategy experience, especially across Instagram, LinkedIn, and TikTok, including leveraging leadership and personal brand accounts.
- Comfortable operating independently with ambiguity; able to build structure and execute without a team underneath them.
- Strong cross-functional coordination skills - able to navigate partnerships, product marketing, social, and agency relationships simultaneously.
Nice to Have- TikTok trend fluency and short-form video marketing experience (creator seeding, sound-based trends, viral mechanics).
- Background in entertainment, music, or creator economy verticals.
- Experience ghostwriting for executive thought leadership on LinkedIn or X.
- Event marketing amplification - experience taking physical activations online for scale.
- Earned media value calculation and brand lift measurement experience.
- Familiarity with AI creative tools or generative AI products; comfort using AI in content workflows.
Compensation- Competitive base salary and bonus program.
- Equity - meaningful ownership in what you build.
- High autonomy, high growth environment.
Work Setup- Bay Area required (relocation support available).
- Hybrid work model.
- Visa sponsorship available.
✉ How to ApplySubject line:
Application - Brand Marketing Manager - Your NameOptionally include:
- A brand campaign or moment you built end-to-end and are proud of.
- An example of a brand narrative or positioning framework you've developed.
- Your earliest start date and current location.
