Brand Marketing Manager

Neighborly

$70K — $95K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of professional marketing experience required
  • Strong proficiency in Microsoft Office Suite, especially Word, Excel, Outlook, and PowerPoint
  • Familiarity with brand management software like Brandfolder and project management tools such as Monday.com is a plus
  • Excellent verbal and written communication skills, with an emphasis on business correspondence
  • Ability to think critically and apply marketing processes effectively across various areas
  • Adaptability to fast-paced environments while maintaining professionalism and customer focus
  • Bachelor's degree in Marketing or equivalent required

Responsibilities

  • Collaborate with cross-functional teams to create and analyze brand marketing strategies
  • Develop and execute brand activities across all marketing verticals
  • Support annual strategic brand initiatives and local marketing execution
  • Manage Neighborly brand and multi-brand programs for local initiatives
  • Build a marketing calendar for national and local campaigns and drive campaign execution
  • Create and manage marketing assets for local deployment
  • Evaluate and maintain relationships with marketing vendors to ensure program effectiveness

Benefits

  • Hybrid working model with in-office and remote flexibility
  • Full-time hours: Monday to Friday, 8 AM to 5 PM
  • Equity and annual bonus opportunities
  • Comprehensive paid time off and paid holidays
  • Wellness programs and recess breaks available
Full Job Description
Brand Marketing Manager

Are you looking for a place where you can bring your experience in managing and supporting the development of national and strategic marketing efforts for the brand with the specific goal of increasing brand awareness and brand penetration at the local level?

As a Brand Marketing Manager on the Marketing team, a typical day for you will include:
  • Collaborate with cross-functional project teams (including representatives from Marketing Leadership, Strategy, Operations, Digital, Creative, Communications and franchisees) to develop, implement, and analyze impact of brand marketing ideas.
  • Develop, execute and support brand activities - providing content topics and direction across all marketing department verticals.
  • Execute and support strategic brand initiatives as developed annually in brand planning.
  • Create and manage Neighborly brand and multi-brand programs to support these initiatives, at the local level
  • Build annual marketing calendar for national and local campaigns; support the development and drive the execution of campaigns.
  • Create and manage Neighborly marketing assets and materials that can be used nationally for local execution and support.
  • Manage and maintain the Local Marketing Resources, the resource tools that provide access to these tools and relevant information resources.
  • Evaluate potential marketing vendors to meet existing and emerging needs. Manage relationships with existing brand specific marketing vendors. Monitor and evaluate programs and materials for effectiveness.


Bring your skills and be inspired to achieve success.
  • Experience:
    • Minimum of 5-7 years of professional Marketing experience
    • Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook and Power Point required, with working knowledge or desire to learn various AI and analytics tools.
    • Knowledge of Brandfolder, Business Intelligence, Monday.com is a plus.
  • Skills:
    • Excellent professional business skills, including verbal, written (emphasis on mastery of drafting day-to-day business correspondence required), analytical, and organizational skills required.
    • Strong understanding of current online marketing advertising, strategy and best practice.
    • Ability to think critically and to interpret and apply processes across many different areas.
    • Ability to thrive in a fast-paced, deadline driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude.
  • Education:
    • Bachelor's degree in a Marketing or equivalent
  • Schedule / in-office requirements:
    • Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
    • Our office locations are at:
      • 500 E John Carpenter Fwy, Irving, Tx
      • 1010 N University Parks Drive, Waco, Tx


Bring your goals and be enabled to reach them.
  • Competitive Pay: Commensurate with experience
  • Schedule: Full-time M-F - 8 AM to 5 PM
  • Benefits: Check out our benefits offerings Neighborly | Benefits Guide
  • Financial Benefits: Equity and annual bonus opportunities
  • Perks: Paid time off, Paid holidays, Recess breaks, wellness programs


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Brand:
Neighborly - USA Shared Services

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