Role overviewThe Brand Marketing Manager will work directly with the Sr. Director of Brand Marketing to oversee brand campaigns, content creation, and sponsorships across the US, CA, and UK - managing strategy, execution, and performance.
What you'll do- Lead integrated brand campaigns across US, CA, and UK - from brief to launch - partnering with PR, product marketing, and media teams across TV, CTV, OOH, audio, influencer, social, and sponsorships.
- Write insight-led creative briefs that clearly define audience, objectives, messaging, and success metrics.
- Own day-to-day creative development and production, managing timelines, feedback, and quality across agencies, vendors, and the internal creative team.
- Serve as brand steward - ensuring all creative reflects CarGurus' brand platform consistently across every geo, channel, and cross-functional touchpoint.
- Evaluate and manage sponsorships end-to-end: assessing fit and ROI potential, executing activation, and amplifying across paid and owned channels.
- Sell campaign and sponsorship ideas to senior leadership with a clear strategic rationale, creative vision, and expected impact.
- Build executive-ready reporting that translates our brand efforts into business impact with clear insights and future investment recommendations.
- Partner cross-functionally with performance marketing, product marketing, analytics, PR, and sales; track budgets across creative and sponsorship programs
What you'll bring- 5-8 years in brand marketing, ideally in consumer-facing, digital-first environments where you've managed a sizable budget.
- Proven track record leading integrated campaigns end-to-end - strategy and brief through launch and reporting.
- Strong creative instincts with the ability to give clear, effective direction to agencies and partners.
- Experience evaluating, negotiating, and managing brand sponsorships or partnerships.
- Solid grasp of brand strategy and its impact on business outcomes, with a data-driven approach to balancing brand building with bottom-line results.
- Strong leadership, organization, and communication skills - written, verbal, and presentation.
- Analytical mindset with the ability to generate insights from diverse data sources and reporting tools (e.g., Google Analytics, Sprout Social).
The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.
Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.
This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).
Position Pay Range
$113,000-$142,000 USD
CarGurus may require in-person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate.
