Google

Brand Marketing Manager, AI Education, Consumer Apps Marketing

Google$141K — $205K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience
  • 6 years in product marketing (branding, messaging, positioning, launches)
  • Experience managing cross-functional projects
  • Background in education or learning sector
  • Experience using AI tools for problem-solving
  • Ability to navigate ambiguity and self-direct in unstructured environments
  • Entrepreneurial mindset in fast-changing settings

Responsibilities

  • Lead multi-year brand strategy and go-to-market architecture for education
  • Define positioning and messaging frameworks for AI in education
  • Direct global launches and brand campaigns across key platforms
  • Align cross-functional leadership for a unified narrative
  • Establish measurement frameworks for narrative impact

Benefits

  • Opportunity to work in preferred location (San Francisco or New York)
  • Engagement with a prominent brand in the education technology space
  • Access to cutting-edge AI tools
  • Collaboration with senior stakeholders and global teams
  • Potential for professional growth in a leading global organization
Full Job Description
info_outline
X Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA.

Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in product marketing, including branding, messaging, positioning, targeting, and product launches.
  • Experience managing cross-functional or cross-team projects.
  • Experience in the education and learning sector.

Preferred qualifications:
  • Experience in the education and learning space.
  • Experience in solving creative problems who can seamlessly go from strategy to ideation to execution; and work collaborative across highly matrixed teams in a global organization and across all of Google.
  • Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
  • Ability to be comfortable with ambiguity and can self-direct their projects in an unstructured environment.
  • Ability to work in an ambiguous and fast-changing environment with an entrepreneurial approach.


About the job

As a Brand Marketing Manager on the Education marketing team, you will set the overarching strategic narrative and build audience trust in Google's AI Learning ecosystem at a global scale. You will partner with senior stakeholders across the organization to drive cross-functional alignment on differentiated positioning, lead high-impact earned, owned, and paid amplification strategies, and elevate Google's voice among key opinion formers, policymakers, and educator communities.

As a global lead, you will architect the narrative governance and scalable toolkits that enable regional teams worldwide to localize and amplify the story with impact.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) 15% bonus target equity benefits

Learn more about benefits at Google .

Responsibilities
  • Lead the multi-year brand strategy and global go-to-market architecture for the education narrative, grounding strategic direction in deep market dynamics and audience insights.
  • Define the foundational positioning and messaging frameworks that articulate our ecosystem's unique value proposition and leadership in AI for education.
  • Architect and direct major global launch moments and brand amplification campaigns across high-visibility surfaces, keynotes, flagship events, and digital hubs.
  • Influence and align cross-functional leadership across Product, PR/Comms, Policy, and Marketing to ensure a unified narrative across the entire company, and build scalable global-to-regional operating models, frameworks, and asset governance to empower regional teams to scale the narrative effectively.
  • Establish measurement frameworks and sentiment/brand health metrics to evaluate long-term narrative impact and guide brand marketing investments.


About Google

Google is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company has grown tremendously since then and has become one of the most valuable companies in the world. Google's mission is to organize the world's information and make it universally accessible and useful.
Learn more about Google
Size
156,500 employees
Market Cap
$1,115.4 billion
Industry
Net Income
$40.2 billion
Founded
1998
5 Year Trend
+23.3%
Revenue
$182.5 billion
NASDAQ

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