Brand Marketing Director Los Angeles, CA What You'll Be Doing The Brand Marketing Director will lead Tower 28's strategic marketing efforts, overseeing Go-To-Market launch strategy, brand campaigns, partnerships, PR, and eventing. This individual will manage comprehensive go-to-market planning to ensure every consumer touchpoint reflects a cohesive and culturally resonant narrative. You'd collaborate cross-functionally with Creative, Product, Social, and Sales teams to transform business goals and consumer insights into integrated launches and high-impact brand moments that are clear, compelling and commercially impactful. We are looking for an organized brand builder who can concept big ideas, lead cross-functional teams, and manage execution from initial framework through post-launch analysis. This is a full-time role, with a hybrid work schedule based in West LA. This role will report directly to the CEO and help manage junior marketing talent. Key Responsibilities Brand Strategy + Campaign Development • Own the overarching brand strategy for key launches, campaigns, and evergreen brand initiatives, translating business priorities, consumer insights, founder vision, product positioning, and cultural trends into clear, compelling strategies. • Develop campaign briefs and messaging frameworks that define the strategic idea, target consumer, key claims, emotional benefit, RTBs, launch narrative, and channel considerations. • Partner with Creative to ensure campaign concepts are strategically grounded, distinctly Tower 28, and consistently executed across all consumer touchpoints. • Serve as the internal brand steward and set direction for tone of voice, visual world, storytelling, and consumer experience • Develop campaign platforms, creative briefs, and strategic frameworks used across teams and partners • This is a leadership role for someone who knows how to build brands that resonate and perform Go-to-Market Strategy & Cross-Functional Leadership • Own end-to-end go-to-market strategy for major product launches, brand campaigns, and key cultural/commercial moments. • Build and manage integrated GTM plans across PR, partnerships, events, influencer, social, retail, ecommerce, education, paid, and community. • Lead cross-functional kickoff meetings, GTM check-ins, founder reviews, pre-launch locks, and post-launch recaps to ensure every team is aligned on the launch strategy, messaging, timeline, and key decisions. • Create clear workbacks, decision gates, and messaging locks that keep teams moving efficiently from strategy through execution. Partnerships, PR & Events • Lead brand partnership, PR, and event strategy across launches, community activations, retailer moments, press experiences, creator events, and cultural programming. • Identify opportunities that build brand love, drive awareness, deepen community, and support key business priorities. • Develop strategic briefs, creative territories, activation plans, press messaging, founder talking points, guest strategy, product integration, success metrics, and recap frameworks. • Partner with agencies, vendors, and internal teams to ensure every partnership, PR moment, and event feels additive, ownable, on-brand, and connected to the broader GTM strategy. Reporting & Post-Launch Analysis • Establish KPIs and success benchmarks for GTM strategies, brand moments, PR outreach, events, and strategic collaborations.. • Collaborate with team leads to assess impact across brand awareness, digital engagement, community expansion, earned media value, and commercial conversion. • Synthesize post-campaign insights into comprehensive recaps that highlight key learnings and drive evolution for future brand initiatives. Qualifications • Bachelor's degree required • 7-9 years of full-time work experience in brand marketing • Experience leading cross-functional GTM planning across creative, social, influencer, PR, retail, ecommerce, partnerships, and events. Enthusiasm for scaling brands in a fast-paced environment • Exceptional written and verbal communication skills with the ability to tell compelling narratives across various channels and contexts • Creative mindset and enjoys brainstorming and exploring new ways to bring the brand to life • Demonstrated success in growing brand awareness, engagement, and community • Passion for following consumer and cultural insights • Ability to operate both strategically and tactically, as a hands-on collaborator • Comfortable with ambiguity and adapting to shifting priorities • Ideally has managed others in the past (associates, coordinators, interns) • Strong team player You Have... • Hustle: Resourcefulness, can-try-attitude, out of the box thinking. • Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them. • Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects. • Cool: Stay calm under pressure, ability to influence, high emotional intelligence • Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change We Offer • Salary range: $145-165k depending on experience • Excellent benefits, including healthcare, dental, vision • Holidays, vacation, and sick time • Summer Fridays and quiet week between Christmas and New Years