This position sits with our Swedish Match affiliate.
The Brand Manager with cross-functional leadership to develop, execute, and optimize consumer-focused marketing programs that drive engagement, loyalty, and brand equity. This role primarily focuses on consumer programs (including the ZYN Rewards ecosystem and Club 3|6 integration) and the development of multi-category assets that deliver a cohesive, consumer-first brand experience across touchpoints.
Your 'day to day':
- Lead development, redesign, and optimization of consumer programs, including ZYN Rewards and Club 3|6 integration, to drive engagement and loyalty.
- Own consumer program strategy, journey mapping, and execution in partnership with cross-functional teams.
- Lead creation of multi-category consumer assets, ensuring consistent messaging, creative standards, and scalable execution.
- Develop toolkits, messaging frameworks, and visual assets to support downstream activation across categories and channels.
- Collaborate closely with Marketing, Digital, Trade Marketing, CE&A, Legal, and external partners to execute approved programs.
- Support advertising and promotional development, including creative briefs, asset review, copy clearance, and production.
- Partner with research teams to generate consumer insights, develop stimuli, and optimize program performance.
- Analyze and report on consumer engagement metrics, program performance, market trends, and segment insights.
- Manage and track consumer program budgets, including spend versus plan and month-end reporting.
- Support special projects, portfolio initiatives, and international alignment as needed.
- Other responsibilities as assigned.
Who we're looking for:
- Bachelor's degree in Business or equivalent. MBA strongly preferred.
- 5+ years of experience in Marketing or Sales Promotion Activities in Consumer-Packaged Goods
Industry. - Experience working on consumer programs, CRM/loyalty platforms, or multi-brand initiatives strongly preferred.
- Strong understanding of consumer engagement and loyalty programs.
- Experience managing complex, cross-functional marketing initiatives.
- Strategic thinker with strong analytical and problem-solving skills.
- Highly organized self-starter able to manage multiple workstreams simultaneously.
- Strong communication and presentation skills (Excel, PowerPoint).
- Ability to perform under pressure in a fast-paced environment.
- Demonstrated leadership, initiative, and follow-through.
- Devotion to make an impact on the PMI US portfolio.
- Authorized to work in the US without sponsorship now and in the future
Annual Base Salary Range: $132,000 - $165,000
What we offer
- We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
- We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
- Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
- Take pride in delivering our promise to society: To improve the lives of millions of smokers.
PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees.
PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022.
Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match - a leader in oral nicotine delivery - creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com.
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