Job SummaryThe Brand Manager is responsible for focusing on sales volume, distribution and pricing to help the company sell more product and increase net profits.
Essential Duties and Responsibilities - Determines the priorities and distribution objectives for our portfolio.
- Identifies accounts, assists sales staff with account strategies by identifying customer needs, assists with territory planning and participates in administrative duties to maintain a high level of customer satisfaction
- Along with other L&F sales staff and managers, coordinates and implements effective retail programs, events and sponsorships to maximize high-end sales
- Continuously increases product knowledge to become an expert resource for colleagues and customers; communicates new and pertinent high-end product information to customers and necessary staff/locations
- Maintains an effective rapport with other staff and each customer account
- Oversees, trains and develops brand activation mangers to ensure they are performing their jobs as expected
- Maintains knowledge of industry trends and monitors competitive activity
- Participates in ride-withs with suppliers to ensure brand priorities are being communicated properly and met
- Develops and coordinates sales incentive contests involving all brands
- Communicates volume and distribution numbers to necessary staff
- Coordinates co-op program to ensure objectives are met
- Works with client brand managers to ensure compliance with product visibility and distribution objectives
- Completes training, seminars and classes as assigned
- Sells all products in accordance with company guidelines and TABC (Texas Alcoholic Beverage Commission)
- Completes and submits sales, incentive and other required reports accurately and on time
Requirements
Job Requirements - Must have 5 years of related experience
- Must possess a strong will to succeed and a need to achieve sales targets
- Must be able to communicate clearly and thoroughly to share relevant product information and understand customer needs and priorities
- Must possess the desire to see those working below you be successful in their jobs
- Must possess good management skills, seeking employee input, asking questions and following up with employees
- Must be a team player, self-motivated and well organized
- Must have excellent knowledge of all brands and packages we sell
Physical Demands While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stand, walk, stoop, kneel, crouch or crawl. The employee is occasionally required to sit and climb or balance. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. In this position, employees will drive several hours per shift. May have to lift up to 50 pounds.
Work Authorization Must be authorized to work in the USA for any employer.
