Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.
What will you work on?
As the Brand Manager for Melissa & Doug, you are responsible for driving brand growth through integrated marketing campaigns and strategic partnerships. You will lead our marketing communication strategy, manage the brand budget, and oversee cross-functional project execution to bring our brand narrative to life and engage consumers globally.
How will you create impact?
Lead the development and execution of integrated marketing campaigns across multiple channels, managing allocated budgets to optimize return on investment.
Direct cross-functional teams, establishing clear timelines and holding project partners accountable to ensure seamless execution.
Partner with the Creative team to define communication strategies and develop compelling, brand-aligned content.
Deliver strategic briefs to external media and public relations agencies, continuously evaluating and optimizing performance.
Consolidate complex campaign performance data to track marketing effectiveness, translating metrics into clear strategic reports for executive leadership.
Utilize consumer insights and audience targeting data to develop tailored communication strategies that build lasting brand affinity.
What are your skills and experience?
Proven track record in brand management, with demonstrated experience leading integrated marketing campaigns and launching consumer products.
Deep expertise in consumer insights, audience targeting, and translating market research into actionable brand strategies.
Strong financial acumen with experience managing marketing budgets, analyzing performance metrics, and optimizing active campaigns to meet business goals.
Experience writing agency briefs, managing creative deliverables, and partnering with external media and public relations agencies.
Demonstrated capability to lead cross-functional project teams and align multiple stakeholders on timelines and goals.
Advanced analytical skills with the ability to synthesize multiple data sources into cohesive performance stories for senior management.
#LI-Hybrid #LI-HM1
The anticipated pay range for candidates who will work in Connecticut is $100,000 to $120,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.
This job posting is tied to an open vacancy.
What you can expect from us:
