Brand Manager
Job DescriptionBrand Manager - Goodnites®In your
Brand Manager role, you'll be accountable for driving business planning and marketing execution for the Goodnites® brand within Kimberly-Clark North America, delivering sustainable growth through strong consumer insights, brand strategy, and impactful marketing plans that drive sales, profit, share, and equity. This role balances strategic thinking with hands-on execution, operates with high ownership and a consumer-first mindset, and partners closely across a matrixed organization to deliver results. This role reports to the Senior Brand Manager.
Job responsibilities include:
- Understand and actively manage all relevant levers of the P&L, proactively identifying marketing-driven growth opportunities
- Build strong commercial and marketing plans that help grow category value and win with consumers
- Lead development and execution of consumer-inspired marketing initiatives across traditional media, digital, and retail channels
- Leverage digital trends, tools, and technology to create winning marketing strategies that resonate with consumers in modern channels
- Translate data and facts into clear, inspiring insights and recommendations
- Integrate key marketing and growth levers including Innovation, Social, Paid Media, and Strategic Pricing
- Partner effectively across a matrixed organization, including R&D, Supply Chain, Finance, Insights & Analytics, and Sales
- Mobilize and influence cross-functional teams, generating alignment and commitment to shared goals
- Earn full trust and buy in from the leaders, peers, teams, and external partners by always doing the right thing for the company, brand, consumer, and customer
- Consistently deliver against marketing objectives, driving impactful and transformational results
- Anticipate external opportunities and risks, set stretching goals, and make fact-based decisions to keep performance on track
- Provide work direction, coaching, and development support to Senior Associate Brand Managers and Associate Brand Managers
To succeed in this role, you will need the following qualifications:
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 7+ years of brand management or related marketing experience (CPG experience strongly preferred)
- Strong experience in brand planning, innovation development, and creative ideation processes
- Demonstrated experience developing and activating digital marketing strategies
- Proven ability to influence without authority and lead effectively in a matrixed organization
- Strong analytical skills with the ability to make sound, timely decisions
- Compelling communication and storytelling capabilities
- Demonstrated ability to build positive, winning team cultures and develop talent
- Entrepreneurial, "can-do" mindset with comfort navigating ambiguity and change
- Positive energy and professionalism representing the brand internally and externally
- Prior experience providing coaching, mentoring, or people leadership
Total BenefitsWe believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.
Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com
Flex That Works at Kimberly-ClarkWe believe great work happens when people come together with purpose. That's why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.
To Be ConsideredClick the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
#LI-Hybrid
Grade 8/P3
Salary Range: 140,320 - 173,360 USD
At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.
Primary LocationChicago Commercial Center
Additional LocationsWorker TypeEmployee
Worker Sub-TypeRegular
Time TypeFull time
