OVERVIEWThe Brand Manager for the Foodservice channel, is responsible for leading brand, portfolio, commercialization, and demand-generation strategies for assigned Foodservice portfolios. This role translates customer and marketplace insights into business growth opportunities and partners across the organization to drive portfolio performance.
RESPONSIBILITIES- Develop and execute annual marketing plans for assigned Foodservice portfolios, aligning priorities, investments, and initiatives to business objectives and growth opportunities.
- Monitor portfolio performance, including sales, margin, distribution, campaign effectiveness, and market trends, and recommend actions to improve results.
- Lead portfolio and business reviews, translating performance data, customer insights, and marketplace trends into actionable recommendations.
- Support portfolio planning and identify opportunities to strengthen portfolio health, market relevance, and long-term growth.
- Lead commercialization efforts for new products, portfolio initiatives, and growth programs from positioning and launch planning through post-launch evaluation.
- Partner with Sales and Channel Marketing to develop customer-facing stories, selling materials, and activation plans that support commercial objectives.
- Translate customer, operator, and marketplace insights into marketing strategies, campaigns, and portfolio initiatives.
- Conduct post-launch and campaign performance reviews and apply learnings to future investments, messaging, and commercialization decisions.
- Lead cross-functional workstreams involving Sales, Product, NPD, PMO, agencies, and external partners to deliver business priorities.
- Manage assigned marketing budgets, project timelines, and execution priorities to ensure successful delivery of initiatives.
- Influence stakeholders through strong communication, business acumen, and data-driven recommendations.
- Coach and guide Associate Brand Manager contributions while supporting effective marketing processes and team best practices.
REQUIREMENTS & QUALIFICATIONS- Bachelor's degree in Marketing, Business, Communications or related field.
- Strong project management, analytical and communication skills.
- Experience translating customer, consumer, operator, or marketplace insight into positioning, messaging, and marketing activation.
- Demonstrated ability to lead cross-functional workstreams, manage multiple priorities, and influence stakeholders without relying solely on formal authority.
- Strong written, verbal, and visual communication skills with the ability to simplify complexity and create compelling business narratives.
- Experience with marketing measurement, campaign KPIs, digital/content channels, creative briefs, and agency or partner management.
- B2B, foodservice, tabletop, housewares, hospitality, consumer goods, retail, or multi-channel distribution experience preferred.
COMPETENCIES FOR SUCCESS - Take Control: ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.
- Be Engaged & Committed: lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.
- Be Accountable: hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives.
- Continuous Improvement Mindset: Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.
