Brand ManagerCompensation & Benefits- Salary: $80,000-$85,000 + Bonus
- PTO
- 401K with Matching
- Comprehensive health, dental, and vision coverage
- Dining discounts at all of our restaurant locations
- Opportunities for professional growth and development within a fast-growing company
Position SummaryFB Society is seeking a dynamic, strategic, and results-driven
Brand Manager to lead and elevate marketing efforts across our actively growing restaurant concepts like Haywire, Son of a Butcher & Ida Claire. This role will oversee all aspects of brand management, digital and traditional marketing, customer engagement, and overall growth strategy.
The ideal candidate will have a passion for hospitality, a strong understanding of consumer trends within the food and beverage industry, and a proven track record of driving brand success through innovative and effective marketing campaigns.
Key Responsibilities- Develop and Execute Marketing Strategy: Design and implement comprehensive marketing plans that align with our brand vision and business objectives across multiple restaurant concepts.
- Brand Management: Oversee and maintain consistency in brand messaging, tone, and visual identity across all platforms and locations.
- Digital Marketing: Manage digital marketing efforts, including website management, email marketing, social media strategy in partnership with the Content Coordinator, and paid advertising to increase customer engagement and drive foot traffic.
- Market Research and Analysis: Conduct market research to identify industry trends, monitor competitor activities, and stay current with marketing best practices. Use insights and data to refine and improve marketing strategies.
- Collaborative Partnerships: Work closely with operations, design, and finance teams to ensure marketing initiatives align with business objectives and revenue goals.
- Public Relations and Community Engagement: Develop relationships with media and influencers, assist in coordinating PR initiatives, and foster community partnerships to enhance brand presence and reputation.
- Local Store Marketing: Identify and activate local marketing opportunities, sponsorships, and grassroots initiatives while partnering with restaurant operations to execute sales-building promotions.
- Budget Management: Oversee the marketing budget, ensuring effective resource allocation, cost management, and strong return on investment.
Qualifications- EXPERIENCE: 3+ years of experience in marketing, with a minimum of 1 year in a role within the restaurant, hospitality, or consumer retail sector.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience with digital marketing, social media strategy, and brand management.
- Strong analytical skills with experience in market research, data analysis, and customer insights.
- Ability to handle and prioritize multiple projects in a fast-paced environment.
- Excellent written and verbal communication skills.
- Demonstrated ability to lead and inspire a team.
- Passion for food and the restaurant industry, with a keen understanding of current food and dining trends.
Apply TodayIf you are ready to bring fresh, innovative ideas to a team that values creativity, community, and a genuine love for exceptional dining experiences,
apply today.
