8/13/26
Location: DFW Headquarters Building 8 (DFW-SV08)
Cities: Fort Worth - TX
Requisition ID: 87384
Job Description
What you'll doAs noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.
- This position is fast paced and responsible for delivering high-visibility projects
- This role protects and maximizes the revenue of brand trademarks by providing a structured process to for 3rd parties to leverage our trademarks, driving revenue from those sales and furthering our brand awareness and affinity objectives.
- Manages the brand licensing program which includes the monetization of American Airlines trademark portfolio
- Primary licensing expert partnering closely with our licensing agency, licensors/licensees, and internal stakeholders across Marketing and Legal.
- Lead the strategic roadmap, category extension, trademark clearances, trade collateral development/approvals with agency and leadership.
- Leads and manages external agencies to deliver on the strategy
- Conduct market research to identify trends, competitive landscape, and potential new markets for brand expansion.
- Analyze sales data and market performance of licensed products to inform strategic decisions.
- Identify and evaluate potential licensing opportunities in line with brand objectives and market trends
- Develop and implement a comprehensive brand licensing strategy to expand the brand's presence and revenue streams.
- Negotiate licensing terms, conditions, and financial arrangements with licensees.
- Ensure that all licensed products and services align with the brand's image, values, and quality standards.
- Oversee the approval process for licensed product designs, packaging, and marketing materials.
- Collaborate with the creative teams to develop promotional materials and campaigns for licensed products.
- Monitor and report on the financial performance of licensing agreements.
- Develop and manage the licensing budget, ensuring cost-effective operations and maximizing revenue.
- Liaises with procurement, CRE, AAdvantage, events, museum, onboard products, customer experience, Legal, IT and privacy to stay on top of evolving needs
- Champions innovative opportunities
- Builds and presents well-communicated plans and results to senior leaders
All you'll need for successMinimum Qualifications- Education & Prior Job Experience• Bachelor's degree in Marketing, product licensing or related subject or equivalent experience/training
• 5+ years of experience in brand licensing or physical product management
• Proven track record of managing a P&L, agencies and reporting results related to Brand or Trademark licensing
• Demonstrated leadership capability and experience in managing complex projects and timelines
• Strong understanding of brand management and intellectual property rights.
• Proven track record of successfully negotiating and managing licensing agreements.
• Organized, accountable, and action-oriented
• Ability to analyze market trends and data to inform strategic decisions.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
Skills, Licenses & Certifications• Ability to inspire, support and understand the interplay between people, processes and systems; must be a strong project manager
• Excellent understanding of brand and product trends and ability to foster collaboration between teams of marketing managers, strategists, designers, and agencies
• Knowledge of international licensing and global market trends
• Conscientious and adept at solving issues at all levels of a project
• Collaborative with multiple stakeholders; communication and teamwork is critical
• Top-notch written and verbal communication/presentation skills with a strong attention to detail
What you'll getFeel free to take advantage of all that American Airlines has to offer:
- Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
- Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
- Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
- 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
- Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.
