Darigold is seeking an experienced and motivated Brand Manager to develop and execute brand initiatives that drive growth and strengthen Darigold's position in the market. As a core member of the Marketing team, you will manage day-to-day brand operations, lead cross-functional projects and contribute to the long-term strategy for assigned portfolios.
What You Will Do:- Develop and execute annual brand plans for assigned portfolios, including positioning, messaging and go-to-market strategy.
- Partner with Category and Insights team to synthesize consumer, category and competitive insights to identify opportunities and inform brand decisions.
- Manage brand consistency across touchpoints, ensuring alignment of messaging, design and consumer experience.
- Execute integrated marketing programs across paid, earned and owned channels, coordinating with internal teams and external partners.
- Build an insight informed innovation pipeline, then support innovation projects by contributing to concept development, packaging and commercialization activities.
- Collaborate with Sales and Commercial teams to build customer-facing materials and retail storytelling assets.
- Work with and manage external agencies and vendors to deliver on-brand, on-budget campaigns.
- Track and analyze brand and campaign performance, reporting key insights and recommending optimizations.
- Manage brand budget for assigned portfolio, ensuring financial discipline and efficient use of resources.
What You Will Bring:- 4-6 years of progressive experience in brand management, marketing or related fields, preferably within CPG/FMCG.
- Demonstrated ability to manage projects and deliver results across cross-functional teams.
- BA/BS required; MBA a plus, with academic background in marketing, business or related disciplines.
- Solid strategic thinking and analytical skills, with working knowledge of marketing frameworks (4Ps, 5Cs, SWOT, etc.).
- Experience with consumer insights and syndicated data (Nielsen, IRI, etc.).
- Strong communication and presentation skills with the ability to influence internal and external stakeholders.
- Collaborative, proactive and organized with the ability to manage multiple priorities in a fast-paced environment.
- Entrepreneurial mindset with a bias for action and continuous improvement.
Benefits of Working at Darigold:We understand that as an employee, benefits that support you and your family in and out of work are important. We're proud to offer eligible positions a competitive total rewards package that includes:
- 401k competitive employer matching
- Comprehensive medical, dental & vision benefits
- Employer paid life & disability coverage
- Paid time off and paid holidays
- 8 weeks paid parental leave
- Education assistance
- Employee assistance program
- Flexible hybrid working arrangement where it applies (up to 1 day/week after initial 90 days and approval by hiring manager and HR)
- Compensation range: $127,747.49-$191,621.23 (individual wage based on previous experience, knowledge, and skills)
