Procter & Gamble (P&G)

Brand Manager, Creator - Led Growth & Partnerships

Procter & Gamble (P&G) • $85K — $122K *
New York, NY 10025In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 3-5 years of experience in influencer marketing, UGC, affiliate, and brand marketing.
  • Proven experience in sourcing and managing diverse influencer communities.
  • Demonstrated ability to translate brand strategy into effective creator briefs.
  • Track record of connecting creator activity to customer acquisition and revenue growth.
  • Strong analytical skills with familiarity in key performance metrics like ROI and ROAS.
  • Creative instincts to guide talent storytelling and content development.
  • Experience managing budgets, agencies, and external partnerships.

Responsibilities

  • Build and lead a comprehensive creator strategy across multiple channels.
  • Manage creator sourcing to ensure a balanced mix of influencers for various goals.
  • Oversee UGC and influencer briefings to align with brand priorities.
  • Handle the entire creator program lifecycle from vetting to performance analysis.
  • Collaborate with Creative to develop impactful content frameworks.
  • Utilize data to assess impact on engagement, conversion, and revenue.
  • Scout emerging creators and cultural opportunities for growth.
  • Develop and grow affiliate programs with Digital teams.
  • Identify strategic partnerships to reach new audiences.
  • Manage the creator budget effectively by assessing performance results.
  • Ensure high standards of execution while managing external partners.

Benefits

  • Flexible work schedule to support work-life balance.
  • Opportunity to work in a hybrid environment if preferred.
  • Access to professional development resources and training.
  • Comprehensive health and wellness programs.
  • Employee discounts on beauty products.
Full Job Description

Job Location

NEW YORK OFFICE

Job Description

First Aid Beauty (FAB) is looking for a strategic, analytical leader to grow our creator and partnership ecosystem and turn brand activity into measurable business results.

This role will shape how FAB shows up through creators, UGC, affiliates, and strategic partnerships–connecting culturally relevant storytelling with new customer acquisition, revenue, and profitable growth.

This role will be located at either Specialty Beauty's New York City Office or the Cincinnati General Offices.

Key Responsibilities

  • Build and lead an integrated creator strategy across paid, organic, earned, seeding, UGC, and affiliate.

  • Owncreatorsourcing across macro, mid-tier, and micro influencers, building the right talent mix for awareness, credibility, community, and conversion.

  • Own all UGC and influencerbriefing, ensuring creators receive clear, compellingdirectionthat supportsbrand, campaign, and commercial priorities.

  • Manage creator programs end to end, from vetting, contracting, and relationship management through content delivery and performance measurement.

  • Partner with Creative to develop scalable content frameworks that balance strong brand storytelling with platform-native performance.

  • Use data to evaluate impact across reach, engagement, traffic, conversion, revenue, ROAS, and ROI.

  • Identifyemerging creators, platforms, formats, and cultural opportunities that can drive incremental growth.

  • Partner with Digital to grow creator affiliate programs, includingShopMyand TikTok Shop.

  • Identifyand lead strategic brand, talent, and cultural partnerships that introduce FAB to new audiences.

  • Own the creator and partnership budget,optimizinginvestment based on performance and business priorities.

  • Manage agencies and external partners against clear objectives and high standards of execution.

  • Partner across Brand, Creative, Digital, Growth, Social, and PR to deliver connected programs and clear results.

Job Qualifications

  • 3-5years of experience across influencer marketing, creator partnerships, UGC, affiliate, PR, brand, or growth marketing.

  • Proven experience sourcing and managing creators across macro, mid-tier, and micro influencer communities.

  • Demonstrated experience developingcreatorand UGC briefs that translate brand strategy into effective content.

  • Proven ability to connect creator activity to customer acquisition, conversion, and revenue growth.

  • Strong analytical skills and experience working with metrics such as ROI, ROAS, traffic, and conversion.

  • Strong brand and creative instincts, with the ability to guide talent, storytelling, and content.

  • Experience managing budgets, agencies, contracts, and external partners.

  • Strong cross-functional leadership, communication, and presentation skills.

  • Deep knowledge of the creator landscape, affiliate platforms, and evolving social behavior.

  • Beauty, skincare, wellness, or consumer brand experience is preferred.

Starting Pay/Salary Range: $85,000 –$ 122,200

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

Job Schedule

Full time

Job Number

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$85,000.00 - $122,200.00 / year

About Procter & Gamble (P&G)

our brands that can be found in millions of living rooms, kitchens, laundry rooms and bathrooms. It specializes in a wide range of personal health/consumer health, and personal care and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care.

Procter & Gamble (P&G) Careers

Join the vibrant team at Procter & Gamble (P&G), a leader in consumer goods with a rich history of innovation and growth. At P&G, we offer more than just job opportunities; we provide a platform for professional development and personal growth.

Work You’ll Do

At Procter & Gamble (P&G), every position plays a critical role in our mission to provide superior products that improve people's lives around the world. Whether you're looking for an internship or a full-time career, P&G offers a path that will advance your skills and ignite your potential.

Innovate and Lead

Embrace the opportunity to lead and innovate alongside a diverse team of driven professionals. P&G is renowned for its commitment to innovation and leadership in the consumer goods industry, making it the perfect place to enhance your career. Our culture of growth and leadership development ensures that every team member is equipped to make a significant impact.

Diversity and Inclusion

At P&G, diversity is our strength. We are committed to fostering an inclusive environment where every employee can thrive. Our diversity training programs are designed to empower our team and uphold our values of respect and equality.

Professional Growth and Benefits

P&G is dedicated to the professional growth of our employees. We offer robust training programs, leadership development opportunities, and benefits that support the health and well-being of our team members and their families. From networking events to career development workshops, P&G provides all the tools needed to succeed in your career.

Join Our Team

Explore the multitude of job opportunities at Procter & Gamble (P&G) and find the position that best matches your skills and interests. We are continuously hiring creative, curious, and motivated individuals who are ready to drive innovation in the consumer goods industry.

Prepare for Your Interview

Ready to join our team? Prepare your resume and sharpen your interview skills to become part of a company that values leadership and professional growth. At P&G, we look for passionate, innovative, and solution-driven team players.

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Explore P&G Careers

Search open positions at Procter & Gamble (P&G) and join a team that’s committed to your growth and success in the consumer goods industry. SEARCH P&G JOBS At Procter & Gamble (P&G), we believe that the most successful careers are those that continually foster growth and innovation, paired with a commitment to diversity and leadership. Join us and shape the future of consumer goods.
Learn more about Procter & Gamble (P&G)
Size
101,000 employees
Market Cap
$363.7 billion
Industry
Retail & Consumer Goods
Net Income
$13.8 billion
Founded
1837
5 Year Trend
+4.3%
Revenue
$73.9 billion
NASDAQ
PG
* Ladders Estimates

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