Brand Manager, Commercialization Health & WellnessLocation: Pine Brook, NJ
About the Job:- This role translates innovation into clear go-to-market plans, strong positioning, and effective launches within the brand portfolio.
- It ensures that new products are not only launched, but are set up to win with consumers and customers.
- Lead initiatives that advance our brands and strengthen our reputation worldwide.
- Mentor and uplift emerging talent while pushing your own growth and influence.
- Put purpose into practice - embedding sustainability, access and social impact into every decision.
- Model the challenger mindset: question complexity, act with integrity and make things radically simple.
- Help shape a culture that's ambitious, collaborative and serious about recognition and belonging.
Main Responsibilities: - Define product positioning and consumer value propositions that align with overall brand strategy, portfolio goals, and brand equity.
- Develop go-to-market strategies, including target consumer, pricing, channel approach, launch objectives, and success metrics.
- Lead integrated launch planning across marketing, sales, and eCommerce to ensure clear, compelling market introductions.
- Ensure consistency of brand messaging, product claims, and customer experience across all channels and touchpoints.
- Drive cross-functional alignment among innovation, regulatory, supply chain, and sales teams to execute a cohesive market strategy.
- Partner with sales to support customer sell-in, optimize channel execution, and balance positioning, claims, and pricing decisions with commercial goals.
- Monitor launch performance, analyze adoption and market feedback, and apply insights to optimize future innovation and growth initiatives.
About You:- 4-7 years of experience in brand management, product marketing, or commercialization roles
- Experience working on commercialization of new product launches within a brand portfolio
- Strong understanding of go-to-market fundamentals (positioning, pricing, channel strategy)
- Ability to translate strategy into clear, actionable plans
- Proven ability to work cross-functionally and influence without direct authority
- Strong commercial mindset with attention to both brand equity and business performance
- Preferred: experience in CPG, supplements, or health & wellness categories
- Experience working with P&Ls and analytical tools (Nielsen, Circana, etc.)
This is more than the next step in your career, it's a chance to lead change and help reinvent self-care for the world. If you're ready to challenge, inspire and deliver impact that matters, we're ready for you.
North America Applicants Only
The salary range for this position is: $110,000.00 - $150,000.00
All Compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs.
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