Wellness Pet Company

Brand Manager - Cat

Wellness Pet Company$118K — $175K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA preferred or equivalent experience
  • 3-5 years of CPG Brand Management experience
  • Proven analytical skills and strategic mindset
  • Proficient in Nielsen or IRI
  • Strong creative eye and experience in packaging and marketing asset creation
  • Proven ability to lead, influence, and collaborate with cross-functional teams
  • Demonstrated grace and a positive attitude towards challenges and opportunities

Responsibilities

  • Establish and maintain deep knowledge of consumer, category, brand, and products
  • Analyze brand, product, promotional, and category performance to identify trends, risks, and opportunities
  • Lead cross-functional Innovation and Renovation projects from concept through commercialization
  • Develop and execute annual brand plans including new product launches and promotional strategies
  • Utilize data insights to identify new opportunities for the Treats business
  • Contribute to management and growth objectives of Wellness Pet business

Benefits

  • Best-in-class benefits package
  • Warm and welcoming work environment
  • Opportunities for professional learning and growth
  • Support for employee wellbeing and their families
  • Community involvement and support initiatives
Full Job Description
What You'll Accomplish:

As the Brand Manager for Cat, you will be responsible for driving the growth of one of Wellness Pet's most exciting businesses. You will translate insights into strategies, lead cross-functional projects, and deliver initiatives that drive growth for the Cat Portfolio. You'll act as the connective tissue between consumer insights, innovation, sales, and integrated marketing to ensure we build a brand pet parents love and retailers support. In this role, you will:
  • Establish and maintain a deep, working-level knowledge of our consumer, category, brand, and products.
  • Analyze brand, product, promotional, and category performance identifying trends, risks, and opportunities.
  • Lead cross-functional Innovation and Renovation projects from concept through commercialization and launch.
  • Develop and execute annual brand plans that include new product launches, promotional plans, merchandising, and distribution opportunities.
  • Utilize your data insights and market observations to identify new opportunity areas for the Treats business, driving thoughtful discussions to test, learn, and grow.
  • Be a key contributor to the management and growth objectives of the Wellness Pet business.

Who We're Looking For

Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:
  • Always starts with the consumer
  • Is dedicated to doing it right the first time
  • Brings their best every day
  • Has an "all-in" mindset
  • Embraces the hard things and does them right away
  • Owns their outcomes
  • Gives back to their community

In addition, our ideal candidate will possess:
  • Bachelor's degree required; MBA preferred or equivalent experience
  • 3-5 years of CPG Brand Management experience
  • Proven analytical skills and a strategic mindset
  • Proficient in Nielsen or IRI
  • Strong creative eye and experience in packaging and marketing asset creation
  • Experience and proven ability to lead, influence, and collaborate with cross-functional teams
  • Track-record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities

Why Wellness Pet?

We care about the wellbeing of our people, their families, and their pets. We treat every Wellie to a best-in-class benefits package, a warm and welcoming environment, and a place where you can learn and grow professionally. More information about what makes us special can be found on our website.

The annual salary range for this position is $118,900 to $175,900, based on a full-time work schedule, anticipated responsibilities, market benchmarks, and organizational equity. Compensation may vary within that pay range depending on the selected candidate's professional background, experience, operational needs, and other considerations permitted by law. The full compensation details will be communicated upon finalization of the employment offer and may include eligibility for participation in a bonus program.

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About Wellness Pet Company

Wellness Pet Company is a pet food company that consists of Wellness Natural Pet Food, Old Mother Hubbard by Wellness, Whimzees by Wellness, Sojos, Eagle Pack and Holistic Select purchased by Clearlake Capital Group. Wellness Pet Company is headquartered outside of Boston, in Tewksbury, Massachusetts, as well as in Boston proper.
Learn more about Wellness Pet Company
Size
1,000 employees
Industry

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