Brand Manager - Brand Growth & Innovation - Huggies Diapers
Job DescriptionThe
Brand Manager - Brand Growth & Innovation (BG&I) for Huggies Diapers is responsible for leading the development and execution of innovation initiatives within the North America portfolio.
This role sits within the BG&I organization and owns
end-to-end innovation delivery-from early concept development through readiness for commercialization-while ensuring execution through Kimberly-Clark's Brilliant Execution framework.This role requires a balance of
creative brand building and strong business acumen, ensuring innovation ideas are not only compelling, but also
viable, scalable, and aligned to broader brand and financial objectives.In this role, you will:
Innovation Concept Development & Brand Building- Develop innovation concepts grounded in consumer insight and brand strategy, with a focus on POME and gifting occasions
- Translate insights into clear positioning, value propositions, and brand narratives
- Create inspiring, strategically grounded briefs for cross-functional and agency partners
- Ensure ideas are both creatively compelling and commercially viable
End-to-End Initiative Ownership- Drive initiatives through key stages: Concept development Testing and iteration Claims and RTB development Readiness for commercialization handoff
- Serve as the single point of accountability for initiative delivery and outcomes
- Lead cross-functional teams across: R&D, Product Supply, Design, Insights, Legal, and Sales
Business & Commercial Acumen - Evaluate innovation opportunities through a business lens, including: consumer demand financial viability portfolio fit
- Partner with Finance and cross-functional teams to: understand cost structures, pricing, and margin implications ensure initiatives align to net sales and profit objectives
- Support development of go-to-market strategies, ensuring strong linkage between: consumer proposition channel strategy retail execution
- Apply understanding of category, competition, and customer dynamics to shape stronger innovation outcomes
Brilliant Execution & Delivery Excellence- Own initiative delivery against Brilliant Execution milestones and expectations
- Ensure initiatives are IMF-ready at each stage with complete, high-quality deliverables
- Drive clarity on: Milestone requirements Roles and responsibilities Decision timing and readiness
- Proactively identify risks and prevent: Timeline delays Late-stage rework Execution inefficiencies
Portfolio & Platform Support- Execute initiatives within defined platform and portfolio guardrails (e.g., POME Premiumization, Active Baby)
- Partner with Senior Brand Manager to: Align initiatives to platform strategy Support portfolio prioritization and pipeline development
- Ensure initiatives ladder into: Brand strategy Segmentation frameworks Portfolio architecture
Innovation System Leadership- Operate within and contribute to BG&I ways of working: Innovation Amplifier (development process)IMF (governance and decision-making) Brilliant Execution (delivery system)
- Identify opportunities to improve: Processes Tools Cross-functional collaboration
About YouYou perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Total BenefitsHere are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
To Be ConsideredClick the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
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Salary Range: 140,320 - 173,360 USD
At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.
Primary LocationChicago Commercial Center
Additional LocationsWorker TypeEmployee
Worker Sub-TypeRegular
Time TypeFull time
