Position Overview

Description:

Brand Manager, Strategy and Governance

As client's brand evolves to match the pace of opportunity, the Brand Manager, Strategy & Governance role will play a key role in operationalizing the enterprise brand. Reporting to the Enterprise Brand Lead, this position is responsible for project managing and implementing the brand governance processes, cross-functional coordination, and performance reporting that bring the brand strategy to life across the business.
The ideal candidate is a strong project manager and implementation partner who can keep multiple initiatives moving, operate established governance processes, and turn an existing brand strategy into disciplined, on-time execution. This person is comfortable running governance meetings, coordinating cross-functional work, maintaining trackers and reporting, and keeping teams aligned to direction set by the Enterprise Brand Lead.

In general, the Brand Manager, Strategy & Governance will:

Operationalize the enterprise brand strategy set by the Enterprise Brand Lead, translating established priorities into clear actions, on-time deliverables, and consistent execution across the business.
Run the day-to-day operation of brand governance forums, committees, and working teams established by leadership, including scheduling, agendas, materials, decision logs, action tracking, and follow-up.
Coordinate cross-functional brand work across communications, marketing, digital, product, dealer experience, and design-related teams, as well as external agencies and partners.

Specific Responsibilities

Project manage brand initiatives directed by the Enterprise Brand Lead, driving them to completion on schedule and ensuring consistent brand expression across the business.
Maintain and socialize the brand frameworks, standards, and review processes defined by the Enterprise Brand Lead, and route incoming work through the established review process.
Manage timelines, deliverables, and issue resolution for brand programs and initiatives across internal teams and external partners.
Implement and maintain the measurement frameworks, dashboards, and reporting defined by leadership to track brand health, adoption, quality, and business impact.
Collect, organize, and synthesize inputs from multiple sources to produce executive-ready updates, presentations, and status reports for the Enterprise Brand Lead and senior leadership.
Flag process gaps, risks, and execution issues to the Enterprise Brand Lead, and propose tactical improvements to operating rhythms and workflows.
Coordinate and execute internal brand education and change management activities, including workshops, training sessions, toolkits, and communications, in support of broader adoption efforts.
Help execute the transition of brand management work into internal processes, including day-to-day coordination with agencies and partners during transition.
Project manage the implementation of environmental design standards across dealerships and company locations, ensuring physical spaces are executed in line with established brand standards.
Work with stakeholders to support consistent brand application across customer-facing environments, including dealership touchpoints, facilities, signage, and other physical expressions of the brand.

Desired Skills

Have demonstrated experience coordinating or project managing cross-functional initiatives involving multiple stakeholders and workstreams
Have experience operating within or supporting governance processes, operating models, or established workflows
Demonstrate strong operational discipline, organization, prioritization, and follow-through
Have solid analytical skills with the ability to work with data, populate measurement frameworks, and translate findings into clear status updates
Have strong written and verbal communication skills, with the ability to produce concise, polished, executive-ready materials
Be able to influence without direct authority and work effectively in a matrixed organization
Be comfortable with ambiguity and able to bring structure to evolving work
Demonstrate attention to detail and a commitment to brand quality
Have experience working with creative teams, agencies, brand systems, customer experience programs, or design-related functions (preferred)
Have experience supporting physical brand implementation, environmental design, dealership standards, retail environments, or facility branding (a plus)
Be adept at using Microsoft Office (Word, Excel, PowerPoint) and project management or workflow tools
Experience working at a brand strategy agency or within a brand strategy/brand management team is a plus

Basic Requirements

Bachelor's degree in marketing, communications, business, design management, or related field
Minimum 4 years of experience in brand management, communications, marketing, program or project management, design operations, or a related discipline
OR

Master's degree in marketing, communications, business, design management, or related field
At least 2 years of experience in brand management, communications, marketing, program or project management, design operations, or a related discipline

Notes:

Monday-Friday 9am-5pm