Abbott

Brand Manager - Adult Nutrition Healthcare Professional - Marketing - Columbus, OH

Abbott • $99K — $198K *
Columbus, OH 43230In-Person
Healthcare
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
  • 2-5 years of experience in brand management, HCP sales, or business analytics, ideally in healthcare or food and beverage
  • At least 2 years of leadership experience with cross-functional teams
  • Strong time and project management skills
  • Exceptional analytical skills and attention to detail

Responsibilities

  • Manage marketing activities for Therapeutic Nutrition Specialty Healthcare Professionals in the US
  • Oversee the Adult Institutional Field Sales Force budget and collaborate on forecast models
  • Execute creative messaging aligned with brand strategy alongside the brand team
  • Develop and maintain monthly reporting and performance dashboards for HCP and Field Sales activities
  • Plan and execute Sales Meetings for Specialty HCPs
  • Lead monthly calls with brand and sales representatives and publish action items
  • Coordinate with internal and external stakeholders to define risks and opportunities

Benefits

  • Relocation assistance offered
  • Access to Abbott's comprehensive benefits package
  • Opportunities for career growth and development
  • Support for work-life balance
  • Flexible travel requirements (10%)
Full Job Description
JOB DESCRIPTION:

Brand Manager - Adult Nutrition Healthcare Professional (HCP) - Marketing

The Opportunity

Our location in Columbus, OH currently has an opportunity for a Brand Manager, Adult Nutrition - Healthcare Professional (HCP) Marketing.

This person will be responsible for the development and management of strategies and programs to effectively achieve commercialization, profit margin and business plan objectives. Key responsibilities include managing marketing activity for Specialty Clinic Healthcare Professionals, and leading reporting and analytics for the Therapeutic Nutrition Adult Institutional business. Additional responsibilities include quarterly business strategic and tactical planning, monthly reporting, data analysis for program optimizations, agency leadership, vendor management, and budgeting.

What You'll Work On:
  • Responsible for managing marketing activity for Therapeutic Nutrition (TN) Specialty Healthcare Professionals (HCPs) in the US including gratis, coupon strategy and material creation, and Field Sales Force execution/ sales direction
  • Manages Adult Institutional Field Sales Force budget and partners with Brand team to align on input for forecast models and financial decisions
  • Collaborates with extended brand team to execute creative and messaging consistent with Masterbrand strategy, positioning, and brand standards
  • Responsible for monthly Adult Institutional HCP/Field Sales Force reporting and analysis across brands including creating & updating monthly performance dashboards for key KPIs to inform Brand, Cross functional, and Leadership teams of results and insights
  • Responsible for Sales Meeting execution for Specialty HCPs
  • Leads monthly call with Brands and select Field Reps, captures and publishes actions items, and is responsible for consulting with brands to develop agendas
  • Collaborate with internal and external stakeholders to achieve objectives. These groups may include the HCP Sales team, Sales and Commercial Operations and Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies
  • Identify risks, opportunities and define and align leadership to actionable gap solves


Required Qualifications:
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
  • 2-5 years of brand management, HCP sales or business analytics experience. Preferred experience in healthcare or food and beverage industry
  • 2+ years of demonstrated leadership of cross-functional teams
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • Strong analytical skills and attention to detail


Preferred:
  • An ability to think strategically and develop annual plans and financial commitments
  • An understanding of trends and an ability to respond to changing customer and HCP needs
  • Creativity and an ability to produce innovative and original ideas; Intellectual curiosity
  • The ability to manage and allocate budgets
  • Written and verbal communication skills
  • Experience with and an understanding of market research and data
  • Sales experience a plus


MISC:
  • Travel: 10%
  • Sponsorship: we will not provide sponsorship of any kind for this role (including OPT).
  • Relocation assistance offered for this role.


Apply Now

Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future.

The base pay for this position is
$99,300.00 - $198,700.00
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Product Management

DIVISION:
ANPD Nutrition Products

LOCATION:
United States > Columbus : RP02

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 10 % of the Time

MEDICAL SURVEILLANCE:
No

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

Opportunities at Abbott

Explore a world of opportunities with our team. Whether you're seeking job opportunities in engineering, marketing, research, or healthcare, Abbott offers a variety of positions that allow professionals to grow their careers. Our commitment to diversity and innovation is evident in every aspect of our work, fostering an inclusive culture that values each team member's contribution.

Work You'll Do

At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

Internship Programs

Kickstart your career with an Abbott internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Abbott work on projects that matter, gaining the experience and knowledge necessary to succeed in their future careers.

Professional Development

Abbott is dedicated to the continuous professional development of its employees. With access to cutting-edge technology, leadership programs, and diversity training, our team members are equipped to lead and innovate within the healthcare industry. We support your career journey with robust training programs, mentorship, and opportunities for networking and professional growth.

Benefits and Culture

Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

Join Our Team

Discover the impact you can make with a career at Abbott. We are hiring individuals who are passionate, curious, and driven to lead. Search open positions that match your skills and interests on our Jobs page. Prepare your resume, sharpen your interview skills, and get ready to join a team that's at the cutting edge of healthcare solutions.

Stay Connected

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Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

SEARCH ABBOTT JOBS

Join us in our mission to make the world a healthier place through innovation, leadership, and diversity. Your journey to a fulfilling career at Abbott starts here.
Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Healthcare
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ
ABT
* Ladders Estimates

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