Brand Manager 1: WHOLLY® and Private Label

The Brand Manager - WHOLLY®/PL helps building WHOLLY® into a true megabrand across channels through holistic brand management, disciplined P&L leadership, and impactful innovation. This role helps build brand strategy and execution across the full marketing mix while driving sustainable, profitable growth for a $272MM business delivering $100MM in gross profit.

The Brand Manager will own the WHOLLY/PL® P&L and translate strategy into action by leading cross-functional partners to deliver the everyday business, fuel close-in innovation, and strengthen brand equity with consumers and customers.

PRINCIPAL ACCOUNTABILITIES

Major End Results (Primary Duties):

• Project Management/Cross-Functional Leadership: Leads and manages indirect cross-functional team members to accomplish projects that support brand initiatives and business needs. Supports Innovation projects as needed.
• Sales Support: Assists with customer requests, both internal and external in support of the AOP. Manages Product Information & Digital Assets and new item setup. Supports the execution and communication to sales of product transitions and new item launches. Works with Sales to forecast volume based on projected demand.
• Business planning, P&L management, business initiative execution. Participates in the development and execution of annual operating plan (AOP) financial targets and manages marketing budget. Works with manager to establish business objectives, strategies, and tactics to attain AOP. Achieves volume, net sales, operating profit margin, and brand marketing targets. Strong understanding of financials and driving decisions based on data.
• Brand Equity Management: Assists in managing the brand equity consistent with the brand guidelines and consumer engagement strategies and tactics to achieve consumer and business objectives. Works with agency partners to create creative executions, media, promotion and public relations plans. Assists in managing timelines and work back schedules on various creative projects.

Supervisory Responsibilities No direct supervisory responsibilities. This position is responsible for leading a cross-functional team that will include consumer insights, R&D, Supply Chain, Operations, Trade Marketing and Finance.

Qualifications:

• Education: BA/BS Degree required. MBA a plus. Written and spoken Spanish language skills a plus.
• Five to seven years of marketing and product development or related experience, preferably with a food or beverage company in the consumer packaged goods industry
• Strong working knowledge and understanding of the food industry
• Ability to develop consumer insights based on financial and consumption data and research
• Ability to apply leadership, strategic thought and innovation to new product development and business opportunities
• Forecasting skills
• Excellent analytical, problem solving and evaluation skills
• Outstanding project management skills
• Solid financial analysis, planning, budgeting, and costing abilities/experience
• Strong leadership and interpersonal skills
• Excellent verbal and written communications and oral presentation skills
• Highly effective ability to collaborate, negotiate, influence, and network with a wide range of diverse groups, including senior leadership, management, external customers, vendors
• Able to thrive within a multi-project, cross functional environment
• Highly organized, self-starter with the ability to manage projects with limited oversight

Education and/or Experience: B.A. /Master's degree (M. B. A.) or an equivalent; and three plus years related experience and/or training; or an equivalent combination of education and experience.

Language Skills: Excellent written and verbal communication skills. Fluency in Spanish is a plus.

Mathematical Skills: Basic forecasting, costing and P&L skills.

Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions from a large amount of data.

Computer Skills: To perform this job successfully, an individual should have knowledge of most commonly used business systems and software applications in addition to Windows Office and how these systems relate to business processes. Knowledge of using and reading IRI/Nielsen sales tracking tool.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is frequently required to use hands to finger, handle, or feel. The employee is occasionally required to stand; walk and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and color vision.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to risk of electrical shock. The noise level in the work environment is usually moderate.

What we offer:

• Top-tier Medical, Dental, Vision, and Voluntary benefit plans
• Company-Matched 401K Retirement plan
• Bonus & Referral programs
• Time-Off benefits for Holidays, Vacation & Sick
• Career Development, Training, and Opportunities
• Engagement & Team-Building Events

Statements & Disclaimers:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be constructed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.