Embrace ExcellenceThe Brand Specialist is responsible for driving The Macallan brand knowledge and confidence within the on and off trade in San Diego, CA market.The Brand Specialist will be accountable for identifying opportunities to drive brand awareness, education and engagement with both the trade and consumers. This position calls for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results.
Please note: Must reside in the San Diego, CA areaClosing Date: 5th August Make an Impact- Deliver bespoke education for The Macallan and build elevated brand confidence within priority trade accounts and local wholesalers, inspiring brand advocacy and ensuring front of mind presence.
- Introduce new The Macallan releases to all accounts where applicable.
- Work collaboratively to identify opportunities of brand presence in the area and recommend change as required.
- Build partnerships with local on/off premise key accounts and implement Smart Distribution strategies.
- Accelerate the growth of The Macallan through excellence in delivering exceptional visibility, distribution and display where permitted and within brand guidelines.
- Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain and expose and partner with accounts and local influencers.
- Identify key brand building initiatives for The Macallan in collaboration with local commercial teams.
- Regular updates to local marketing and commercial teams on The Macallan performance in the On and Off trades.
- Create and demonstrate The Macallan serves and rituals to priority On Trade accounts.
- Work with The Macallan marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives.
- Collaborate with The Macallan Regional Education Manager and actively contribute as part of the global education, marketeer, and commercial network.
- The management and most efficient use of annual T&E and activation budgets.
- Report on Trade Activity through Salesforce and Share of Recommendation.
Your Talent and Skills- Previous experience of commercial, trade or brand ambassador roles, ideally with prestige brands.
- Understanding of the luxury market in the context of distribution and route to market strategies.
- Exceptional communication skills, with tact and diplomacy to deal with external parties.
- Self-driven with good organizational and prioritizing skills.
- Strong public speaking and PowerPoint presentation skills
- Suitably presented/polished to represent a luxury brand.
- Strong commercial awareness.
- Experience of working in an international organization would be advantageous.
We've put together some criteria that we think is important for this role, but don't worry if your experience and expertise isn't an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.
