Job Description :About this role The Category Finance Manager supports the Whiskey team with, forecasting, analysis, budgeting, and strategic planning to support obtainment of North American Market objectives. This is an exciting role that has high visibility across Marketing and Finance leadership, providing analytical insights to the Whiskey SVP and Leadership Team, as well as cross-functional Finance senior leadership.
The key objective of this role is to support the financial agenda for the Whiskey portfolio, over $2B in NSV and $250M in A&P, working with the marketing and finance teams to produce insightful analysis and performance-driven recommendations. This role reports to the Director of Brand Finance for Whiskey. Brand Finance owns and drives forward-looking planning and financial analysis to deliver accurate and timely forecasts in line with the business requirements and designated timeframes.
Context/Scope:- Strategic Financial Leadership: Drive strategic financial decision-making for relevant portfolio of Brands, partnering closely with senior leadership across Marketing & Finance
- Category Finance: bring "CFO mindset" to deliver sustainable long-term growth, value creation, and operating leverage for the Whiskey portfolio
- Brand Planning: Support and continuously improve key brand planning processes, including MBP, ASC, and AOP
- A&P Oversight: Provide oversight of A&P for the Whiskey portfolio, ensuring alignment with overall business objectives and strategic priorities. Partner with brand and A&P teams to ensure delivery of current year budgets, future year planning, and M&E
- Portfolio Strategy Execution: Partner with marketing to ensure optimization of investment choices aligned to the Diageo Portfolio Strategy.
- Efficiency Initiatives: Partner with Supply and Supply Finance to identify and drive initiatives to optimize resource allocation and maximize investment efficiency
Key Responsibilities:- Assess financial performance, provide business insights, and develop scenario plans
- Support Portfolio Strategy process for Whiskey brands, developing frameworks, tools, templates, and analyses to synthesize portfolio projections and develop insights
- Lead and drive building blocks and the financial elements of the annual brand planning processes across Whiskey
- Partner with Brand teams to coordinate/prepare/facilitate quarterly brand plan reviews
- Assess investment opportunities to ensure they align with overall strategy and financial targets, while developing return on investment analyses to evaluate programs, opportunities, and cost savings initiatives
- Drive efficiency initiatives to ensure effective allocation of resources and efficient use of investments by brand
- Champion the compliance agenda and maintain a strong internal control & compliance environment
- Excel at cutting through ambiguity and act as a critical thought partner to the Marketing & Innovation and Finance Teams
- Support SVP and Whiskey Finance Director in ad-hoc projects including but not limited to US Strategy, portfolio optimization, and performance management
Experience/skills required: - 3+ years of relevant business experience
- Bachelor's Degree or equivalent experience required. MBA and / or recognized accounting qualification preferred
- FP&A, Brand Finance, Commercial Finance experience preferred
- Beverage Alcohol or CPG Experience preferred
- Outstanding analytical, financial modeling, and presentation skills
- Strong interpersonal skills with a validated ability to collaborate with various partner, build relationships, and influence across large matrix organization
- Capacity to communicate sophisticated ideas in simple understandable terms
- Ability to balance strategy and drive to execution
- High energy and drive
Working with Us Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.
Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team.
Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.
Ready to bring your best? This could be your opportunity.
Worker Type :Regular
Primary Location:3WTC
Additional Locations :Job Posting Start Date : 2026-09-22
3 WORLD TRADE CENTER, NY: SALARY RANGE IS FROM $110.400 TO $184.000 (ANNUAL)
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role's primary location. 
