Nestle

Brand Experience Manager

Nestle • $90K — $120K *
Arlington, VA 22204In-Person
Retail & Consumer Goods
5 - 7 years of experience
2 weeks ago
Job Overview by Ladders

Qualifications

  • 7-10 years in consumer marketing or brand communications
  • Strong advertising agency background in account management, strategy, or planning
  • Expertise in brand strategy and integrated campaign leadership
  • Proven ability to lead and influence cross-functional teams
  • High level of creative judgment and brand stewardship
  • Strategic thinker with strong problem-solving skills
  • Exceptional communication and persuasion skills
  • Results-oriented with strong business performance focus
  • Collaborative, resilient leader with decision-making ability

Responsibilities

  • Lead brand and campaign strategy development for Nestlé USA brands
  • Translate objectives into insight-driven strategies and creative briefs
  • Ensure campaigns reinforce long-term brand equity and deliver creative impact
  • Own quality and effectiveness of campaign rollouts across all touchpoints
  • Manage creative agency relationships for high-impact outputs
  • Collaborate cross-functionally to deliver integrated campaign experiences
  • Partner with insights and media teams to define KPIs and optimize performance
  • Implement the Nestlé Brand Building Framework in brand teams

Benefits

  • Collaborative work environment fostering innovation
  • Opportunities for professional development and capability building
  • Engagement in thought leadership across marketing
  • Involvement with high-impact consumer brands
  • Ability to shape and elevate brand communications
Full Job Description
Position Summary

The Brand Experience Manager is responsible for leading the development and execution of brand and campaign strategies that drive brand equity, cultural relevance, and business growth for Nestlé USA brands. This role plays a critical part in delivering best-in-class creative campaigns and integrated activations across Masterbrand, seasonal, and evergreen initiatives.

Reporting to the Head of Brand Experience & Content Innovation, the Brand Experience Manager serves as a strategic partner to Brand and Business teams-bringing deep expertise in advertising, creative development, and agency leadership. The role works collaboratively across internal cross-functional teams and external creative partners to ensure all brand communications are insight-led, on-strategy, and executed to the highest standard.

This position also supports the consistent and effective application of Brand Building the Nestlé Way (BBNW), helping elevate creative quality and brand impact across the portfolio.

Key Responsibilities

Campaign Strategy & Creative Leadership
    • Lead the development of Brand Strategy, Campaign Strategy, and creative platforms for assigned Nestlé USA brands.
    • Translate business and brand objectives into clear, insight-driven campaign strategies and compelling creative briefs.
    • Ensure all campaigns deliver strong creative impact while reinforcing long-term brand equity.

End-to-End Campaign Ownership
    • Own the quality, consistency, and effectiveness of full campaign rollouts across every touchpoint in the Commercial Innovation

Agency & Partner Management
    • Lead centralized creative agency relationships to foster strong, collaborative partnerships that consistently deliver high-impact, business-building creative.

Cross-Functional Collaboration
    • Partner closely with Brand, Social, Content Studio, Media, Insights, Legal, Procurement, and Production teams to deliver integrated, seamless campaigns.

Performance Measurement & Optimization
    • Partner with insights and media teams to define KPIs, assess effectiveness, and translate learnings into future improvements.

Capability Building & Thought Leadership
    • Lead implementation of the Nestlé Brand Building Framework within supported brand teams.


Requirements & Qualifications
    • 7-10 years of experience in consumer marketing, advertising, or brand communications.
    • Strong advertising agency experience in account management, strategy, or planning; experience across both agency and corporate environments strongly preferred.
    • Proven expertise in brand strategy, creative development, and integrated campaign leadership.
    • Strong ability to lead and influence cross-functional teams and senior stakeholders.
    • Highly developed creative judgement and brand stewardship capabilities.
    • Strategic thinker with strong problem-solving skills and comfort navigating ambiguity.
    • Exceptional communication, presentation, and persuasion skills.
    • Results-oriented, proactive mindset with a strong connection between creative output and business performance.
    • Collaborative, resilient, and decisive leader with the ability to drive alignment and outcomes.

This position is not eligible for Visa Sponsorship.

Job Requisition: 401650

About Nestle

Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017 and No. 33 in the 2016 edition of the Forbes Global 2000 list of largest public companies. Nestlé's products include baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Twenty-nine of Nestlé's brands have annual sales of over 1 billion CHF, including Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestlé has 447 factories, operates in 189 countries, and employs around 339,000 people. It is one of the main shareholders of L'Oreal, the world's largest cosmetics company. Nestlé was formed in 1905 by the merger of the "Anglo-Swiss Milk Company", established in 1866 by brothers George and Charles Page, and "Farine Lactée Henri Nestlé", founded in 1867 by Henri Nestlé. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. The company has made a number of corporate acquisitions, including Crosse & Blackwell in 1950, Findus in 1963, Libby's in 1971, Rowntree Mackintosh in 1988, Klim in 1998, and Gerber in 2007.
Learn more about Nestle
Industry
Food & Beverages
Founded
1866
* Ladders Estimates

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