Brand Director

Weigel Broadcasting Co.

• $80K — $105K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of management experience in a creative environment
  • Strong understanding of brand identities and consistency across platforms
  • Experience in the TV industry, particularly linear television
  • Proven leadership skills with a focus on team development
  • Strategic mindset linking creative work with business goals

Responsibilities

  • Collaborate with leadership to align promotional strategies with growth objectives
  • Maintain and enhance creative standards and workflows
  • Manage assignments, deadlines, and performance of the Promotions team
  • Write, produce, and edit creative content for Weigel networks
  • Provide guidance and feedback to team members
  • Coordinate cross-functional promotions to ensure consistency
  • Recruit and develop top creative talent

Benefits

  • Medical, Dental, and Vision Insurance
  • 401(k) plan with company match
  • Paid Time Off including Vacation, Personal, and Sick days
  • Paid Qualified-FMLA Leave
  • Paid Parental Leave
  • Commuter Benefits with tax-free transit and parking access
Full Job Description
Job Type

Full-time

Brand Director:

Weigel Broadcasting in Chicago, IL is seeking an exceptional leader to drive promotional strategy and creative production across the Weigel networks.

About the Role
• Collaborate with leadership to align creative strategy with ratings and brand growth objectives
• Maintain and evolve creative standards, workflows, and best practices across the department

What You'll Do
• Demonstrate detailed knowledge of Weigel network's brand identities, ensuring consistency across all consumer touchpoints
• Manage all aspects of the Promotions team assignments, deadlines and performance
• Partner cross-functionally to coordinate on log formatting needs and timelines, ensuring consistent consumer awareness and promotion across the networks
• Write, produce, and edit quality creative material for Weigel's platforms, setting the standard related to the brand presentation of the Weigel networks
• Provide your team with feedback and guidance on all aspects of day-to-day tasks and core job functions
• Align with the VP of Network Marketing on assisting in shaping seasonal, tentpole, franchise, and network-wide promotional initiatives
• Spearhead recruiting, developing, and retaining top creative talent
• Perform additional duties as assigned

What You'll Bring
• Management experience with an emphasis on top to bottom execution from inception to delivery on all tasks assigned to you and your team
• Awareness of competitive TV landscape with an emphasis on linear television
• Strategic mindset that connects creative execution with business objectives
• Strong editorial judgment and attention to brand consistency
• Must have strong leadership skills

If you have what we are looking for, please apply with your resume and cover letter.

What We Offer:
• Location: One block from the aptly named Restaurant Row, & convenient access to highways and public transportation
• Health & Wellness: Medical, Dental, Vision, Life Insurance Package, Long Term Disability Insurance & Accident Insurance
• Retirement & Savings: HSA Plan, 401k with Company Match
• Time Off: Vacation/Personal/Sick/Paid Holidays
• Leave Support: Paid Qualified-FMLA Leave
• Family Benefits: Paid Parental Leave
• Commuter Benefits: Tax-free Transit & Tax-free Discounted Parking Access

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $80,000-$105,000 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

Salary Description

$80,000-$105,000

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