Brand Designer

TruckSmarter

$90K — $120K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of digital design experience, ideally in startup or in-house settings.
  • Portfolio demonstrating versatility in visual identity, marketing creative, and digital advertising.
  • Startup mindset, comfortable with ambiguity and eager to contribute broadly.
  • Proficient in Figma and Adobe Creative Suite for design tasks.
  • Curious about AI's impact on creative workflows and eager to leverage it.
  • Familiar with Framer or similar web development tools for web design.
  • Experience with lifecycle marketing platforms like customer.io.

Responsibilities

  • Help bring TruckSmarter's brand to life across various touchpoints including web and social media.
  • Design collaboratively in a small team, shipping work rapidly.
  • Own projects from initial concept through to final asset delivery.
  • Engage in diverse design tasks, including marketing collateral and product UI.
  • Pay attention to design details such as typography and color.
  • Contribute to evolving the brand system as the company grows.

Benefits

  • Full health, dental, and vision coverage.
  • Daily catered lunch plus dinner for late workers.
  • Commuter benefits to support transportation needs.
  • Flexible PTO policy to encourage work-life balance.
  • 401(k) plan for retirement savings.
Full Job Description
The Role

TruckSmarter is hiring a Brand Designer to help re-build and scale our brand as we roll out a new wave of AI-powered products.

This is a hands-on, high-ownership role with real room to grow. You'll work closely with our design manager and the broader leadership team to bring TruckSmarter's brand to life across product, marketing, and everything in between. Your work will ship fast and show up in front of real customers.

We're a small, cross-functional crew of designers, product managers, engineers, and operators. We move quickly, collaborate tightly, and care deeply about craft, but we care just as much about getting things out the door. If you like scrappy teams, real responsibility, and building something that actually makes customers' lives better, you'll feel right at home here.

What Excites You
  • Helping bring TruckSmarter brand to life across every touchpoint, including web, social, ads, email, events, and product surfaces
  • Designing alongside a small team where your work ships in days, not quarters
  • Owning projects end-to-end, from first sketch to final asset, while learning from senior designers along the way
  • Stretching across disciplines: visual identity, marketing creative, motion, web, events, and the occasional t-shirt
  • Caring about the small stuff like kerning, color, hierarchy, and the weird detail nobody else notices
  • Helping evolve our brand system as it grows, not just executing within it


What Excites Us
  • 4+ years of digital design experience, ideally at a startup or in-house creative team
  • A portfolio that shows range and taste across visual identity, marketing creative, digital advertising, and web
  • A startup mindset-you're at home with ambiguity, eager to build, and not precious about pitching in with high priority initiatives
  • Strong working knowledge of Figma and Adobe Creative Suite
  • Curiosity about how AI is changing creative workflows, and excitement about using it
  • Familiarity with Framer or other similar web development tools
  • Experience creating content inside lifecycle marketing platforms like customer.io
  • Motion chops using After Effects, LottieFiles, or similar tools


Working Model

We work in-person 5 days a week at our downtown San Francisco office. We believe the best products get built when people are in the same room. Fast feedback loops, real collaboration, and a team that genuinely enjoys working together. If that's how you do your best work, you'll fit right in.

We Offer
  • Full health, dental and vision coverage
  • Daily catered lunch provided in-office, plus dinner covered for anyone working past 6:00pm
  • Commuter benefits
  • Flexible PTO
  • 401k
  • Commuter benefits


We would love for you to join us on this journey and are excited to review your application!

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