Brand Designer, Iconography & Illustration - Instagram Brand Studio

Meta

$150K — $180K *
Media
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years of communication design experience with a focus on typography, editorial systems, and motion design at scale.
  • A strong portfolio showcasing principal-level design work across high-profile campaigns and systems.
  • Experience in developing and scaling design systems for large, multi-platform environments.
  • Capable of influencing organizational design decisions through frameworks and presentations.
  • Proficient in Figma, Adobe Creative Suite, and motion design tools for digital and physical assets.

Responsibilities

  • Define strategic communication design standards for Meta's products and brand surfaces.
  • Lead the creation of scalable design frameworks for cross-functional teams.
  • Collaborate with leadership to enhance information architecture and visual expression.
  • Tackle complex communication design challenges and deliver high-impact solutions.
  • Establish and refine typographic and layout systems for diverse content types.
  • Integrate motion design principles to improve clarity and engagement in communication.
  • Provide art direction to elevate communication design across teams.
  • Advocate for design vision and standards in executive reviews.

Benefits

  • Collaborative work environment with a focus on innovation and creativity.
  • Opportunity to lead and influence design strategy on a global scale.
  • Access to emerging tools and technologies to advance design practices.
  • Networking opportunities with cross-disciplinary teams within Meta.
  • A culture that emphasizes diversity, inclusivity, and ethical practices.
Full Job Description
Meta is seeking a Principal Communication Designer to define and lead the strategic visual communication direction across Meta's family of apps and platforms. In this role, you will operate at the highest level of craft and systems thinking - shaping how Meta communicates with billions of people through typography, layout, motion, data visualization, and editorial design. You will set the standard for communication design quality and consistency across the organization, influencing product, marketing, and brand design teams through frameworks, principles, and direct partnership on the most complex and high-visibility design challenges.

Responsibilities

Define the strategic direction and standards for communication design across Meta's product and brand surfaces, including typography systems, editorial layout, data visualization, and motion-driven storytelling
• Lead the development of scalable communication design frameworks and guidelines that enable consistent, high-quality execution across cross-functional design teams
• Partner with product design, brand, marketing, and engineering leadership to shape how information architecture and visual hierarchy are expressed across Meta's platforms
• Identify and solve the most ambiguous and high-impact communication design challenges across the organization, from system-level decisions to individual high-stakes executions
• Establish and evolve Meta's typographic and layout systems, ensuring they perform across diverse content types, languages, and device contexts
• Drive the integration of motion and animation principles into communication design, defining how transitions, reveals, and animated data storytelling enhance clarity and engagement
• Provide strategic art direction and design leadership to other designers across teams, elevating the overall quality and coherence of communication design output
• Represent communication design thinking in executive-level reviews, building alignment on long-term design vision and advocating for craft standards at the organizational level
• Identify opportunities to evolve communication design practice through emerging tools, AI-assisted workflows, and new interaction paradigms across Meta's surfaces

Minimum Qualifications
• 12+ years of experience in communication design, with demonstrated expertise in typography, editorial systems, data visualization, and motion design at scale
• A portfolio demonstrating principal-level communication design work, including complex system design, high-visibility campaigns, and cross-platform visual communication frameworks
• Experience defining and scaling communication design systems across large, multi-surface product or brand ecosystems
• Experience influencing design direction and decisions at an organizational level through written frameworks, design principles, and executive-level presentations
• Proficiency in Figma, Adobe Creative Suite, and motion design tools, with experience delivering production-ready assets across digital and physical surfaces

Preferred Qualifications
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with data visualization design for complex datasets across interactive and static formats
• Experience designing communication systems for global audiences, including multilingual typography and right-to-left layout considerations
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated integration of AI tools into communication design workflows to improve efficiency, quality, or creative exploration
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Background in both product and brand communication design, with the ability to bridge the two disciplines within a large technology organization

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