Brand Designer

Baseten

$90K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Strong portfolio showcasing exceptional visual craft and attention to detail.
  • Ability to communicate complex ideas clearly in a collaborative environment.
  • Experience leading cross-functional projects from concept to launch.
  • Familiarity with creating systems and frameworks, not just executing tasks.
  • Interest in technical products and making complex ideas accessible.

Responsibilities

  • Lead large-scale brand campaigns utilizing digital, events, and out-of-home channels.
  • Collaborate with engineering and product marketing on product launches.
  • Transform intricate technical concepts into engaging visual communications.
  • Develop and evolve the Baseten visual identity into a scalable brand system.
  • Oversee projects from inception to completion, working with various teams.
  • Help shape the employer brand and enhance the new hire experience at Baseten.
  • Elevate the quality of craft across all customer interactions.

Benefits

  • Competitive compensation with significant equity stakes.
  • Full coverage of medical, dental, and vision insurance for employees and their families.
  • Generous flexible PTO, including a company-wide Winter Break.
  • Paid parental leave to support family growth.
  • Fertility and family-building support through Carrot.
  • 401(k) with company facilitation.
  • Access to diverse machine learning startups for amazing learning and networking.
Full Job Description
THE ROLE
  • Lead large-scale brand campaigns across digital, events, and out-of-home.
  • Partner with engineering and product marketing on major product launches.
  • Turn complex technical ideas into clear, compelling visual communication.
  • Evolve the Baseten visual identity into a brand system that scales.
  • Own projects end-to-end, from concept through launch, collaborating directly with marketing, product, engineering, and leadership.
  • Shape our employer brand and help define how new hires experience Baseten.
  • Raise the bar for craft across every customer touchpoint.


ABOUT YOU
  • You have a portfolio of exceptional work with outstanding visual craft and attention to detail.
  • You care deeply about quality and sweat the details.
  • You communicate ideas clearly and thrive in collaborative environments.
  • You know when to build systems, not just execute on assets.
  • You default to ownership and are comfortable leading highly cross-functional projects from concept through launch.
  • You're excited by technical products and know how to make complex ideas feel consumable without oversimplifying them.
  • You thrive in a fast-moving environment with a high bar for quality.
  • You have strong opinions about design and can articulate why something works - and why it doesn't.


BONUS
  • Motion design and animation experience
  • Experience designing for developers or highly technical audiences.


BENEFITS
  • Competitive compensation, including meaningful equity.
  • 100% coverage of medical, dental, and vision insurance for employee and dependents
  • Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
  • Paid parental leave
  • Fertility and family-building stipend through Carrot
  • Company-facilitated 401(k)
  • Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.

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