Brand Design Lead

Forus Inc

$120K — $150K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-12 years of experience in brand design, creative direction, or visual design, ideally in a tech or consumer company
  • Strong portfolio showcasing craft in brand systems, web, campaigns, and digital/physical experiences
  • Ability to articulate a strong design point of view and reasoning behind creative decisions
  • Experience in building and evolving a brand system from the ground up
  • Proven track record of directing freelancers and agencies towards a unified brand vision
  • Ability to navigate fast-paced environments and deliver under tight deadlines
  • High NPS scores from former team members, indicating strong collaboration and team dynamics

Responsibilities

  • Own and evolve Forus' visual identity and creative direction across multiple platforms
  • Translate objectives into distinctive and commercially effective creative concepts
  • Build systems and guidelines for efficient high-quality creative work
  • Lead creative initiatives from concept through execution, balancing strategy with design
  • Collaborate with product design to ensure a unified brand and product experience
  • Source and manage external creative partners while upholding high creative standards
  • Leverage AI and new creative tools to enhance production speed and quality

Benefits

  • Fully covered medical, vision, and dental insurance
  • Memberships for One Medical, Talkspace, Teladoc, and Kindbody
  • Unlimited paid time off (PTO) and 16 weeks of parental leave
  • 401K plan, FSA options, commuter benefits, and DashPass
  • Daily lunch and dinner provided at the office after 7 pm
Full Job Description


All full-time roles are in person in New York.

About the role

As Brand Design Lead at Forus, you will shape how Forus looks, feels, and shows up across every external and internal touchpoint. You will own and evolve our visual identity, applying it across our website, campaigns, events, content, sales materials, recruiting, video, and the other surfaces through which people experience the company.

You will combine exceptional design craft with broader creative direction, setting the bar for our work while building systems that allow the company to move quickly without becoming inconsistent. You will work closely with marketing, growth, product, partnerships, and leadership to turn company priorities into distinctive creative, and lead agencies, freelancers, and other production partners where needed.

This is a demanding role, with a high level of autonomy and responsibility. You will be expected to "act like an owner" and commit yourself to Forus' success. If you are low-ego, hungry to learn, and excited about intense, impactful work that drives both company growth and accelerated career progression, we want to hear from you.

If you join, you will:
  • Own and evolve Forus' visual identity and creative direction across web, campaigns, content, events, video, sales materials, recruiting, and internal communications
  • Translate company, audience, and campaign objectives into creative concepts that are distinctive, clear, and commercially effective
  • Build the brand systems, templates, asset libraries, and guidelines that allow teams across Forus to create high-quality work quickly
  • Lead major creative initiatives from concept through execution, balancing strategic direction with hands-on design when needed
  • Partner closely with product design to create a coherent experience from the first brand interaction through the product itself
  • Source, brief, and direct agencies, freelancers, studios, and production partners while maintaining a consistently high creative bar
  • Use AI and emerging creative tools to increase the speed, range, and quality of what our team can produce


We're looking for you if you have:
  • 7-12 years of experience in brand design, creative direction, or visual design, ideally within a high-growth technology or consumer company
  • A portfolio demonstrating exceptional craft across brand systems, web, campaigns, content, and other digital and physical experiences
  • A strong point of view on design and the ability to clearly articulate the reasoning behind creative decisions
  • Experience building and evolving a brand system rather than only producing work within an established one
  • Experience directing agencies, freelancers, or internal creative contributors toward a unified vision
  • Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
  • High NPS with your former teammates


This is a list of ideal qualifications for this position. If you don't meet every single one of them, you should still consider applying! We're excited to work with people from underrepresented backgrounds, and we encourage people from all backgrounds to apply.

Working with us

Forus is based in New York, with our full team working out of a beautiful and spacious office in SoHo.

We run as a high-trust environment with high autonomy, which requires that everyone is fully competent and operates in line with our principles:
  • Do the math. Be rigorous, assume nothing. Break problems down and reason from the ground up.
  • Expand the solution space. Be resourceful and audacious. Resist false constraints and push beyond the obvious before committing.
  • Spit it out. Speak directly, invite critique, avoid equivocation. We want right answers, not comfortable ones.
  • Raise the bar together. Hold a high standard for execution, push each other directly, and win as a team.

We provide competitive compensation with meaningful equity (for full-time employees). Everyone who joins will be a major contributor to our success, and we reflect this through ownership and pay.

We also provide rich benefits to ensure you can focus on creating impact (for full-time employees):
  • Fully covered medical, vision, and dental insurance.
  • Memberships for One Medical, Talkspace, Teladoc, and Kindbody.
  • Unlimited paid time off (PTO) and 16 weeks of parental leave.
  • 401K plan setup, FSA option, commuter benefits, and DashPass.
  • Lunch at the office every day and Dinner at the office after 7 pm.


Our salary ranges are based on paying competitively for our company's size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Forus (for full-time employees). Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity.

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