Wells Fargo

Branch Performance & Incentive Lead

Wells Fargo$119K — $206K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in Business Execution, Implementation, or Strategic Planning
  • 4+ years supporting sales organizations with actionable insights
  • 4+ years experience in performance management and incentive compensation
  • Strong understanding of branch customer ownership and portfolio management frameworks
  • Proven ability to lead cross-functional initiatives and transformations

Responsibilities

  • Partner with teams to implement metrics in reporting platforms
  • Drive business priorities with cross-functional teams
  • Define criteria for Branch Customer List Assignment
  • Establish customer ownership rules aligned with branch P&L
  • Design peer groups for fair performance comparisons
  • Embed peer group frameworks into operational processes
  • Design performance metrics aligned with business growth priorities
  • Ensure alignment between incentive compensation and performance outcomes

Benefits

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life, critical illness, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Tuition reimbursement
  • Adoption reimbursement
  • Scholarships for dependent children
  • Discounts and savings
  • Commuter benefits
Full Job Description

About This Role

Wells Fargo is seeking a Lead Business Execution Consultant to support performance programs across the National Branch Network - ensuring they are positioned to drive desired branch behaviors. This role will support key initiatives involving Branch Customer Assignments, peer grouping methodologies,  and incentive program execution.

The position serves as a central integrator across business, operations, technology, compensation, and data teams to identify breakdowns, remove operational barriers, and improve the systems and processes that support branch performance.

In this role, you will:

  • Partner with data, product, and compensation teams to implement metrics within reporting platforms and incentive plans

  • Drive end to end business priorities working with cross functional partners including other businesses, HR, Finance, data and technology to ensure they have a clear understanding of the requirements needed

  • Define Branch Customer List Assignment framework, including customer inclusion criteria and portfolio attribution

  • Establish rules for customer ownership aligned to branch P&L and partner cross functionally to operationalize enhancements

  • Design branch and district peer groups incorporating market opportunity, complexity, and customer mix to enable fair performance comparisons

  • Embed peer group frameworks into reporting, incentives, and field routines

  • Design and develop branch and banker performance metrics aligned to growth priorities, including deposits, checking, and customer deepening

  • Define metric logic, eligibility rules, and performance thresholds for integration into incentive compensation

  • Ensure alignment between incentive and leading indicators, business outcomes, and performance structures

  • Standardize and simplify dashboards to improve transparency, consistency, and field usability

  • Establish governance processes and continuously monitor performance outcomes to refine metrics, attribution, and benchmarking frameworks

Required Qualifications

  • 5+ years of Business Execution, Implementation, or Strategic Planning experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

  • 4+ years of experience in business analysis supporting sales organizations that deliver actionable insights that improve sales performance and business outcomes

  • 4+ years experience supporting performance management, incentive compensation, referral programs, and/or sales enablement initiatives

Desired Qualifications:

  • Knowledge and understanding of branch customer ownership, portfolio management, customer attribution, or customer segmentation frameworks

  • Experience developing or supporting branch peer grouping methodologies, benchmarking frameworks, or performance comparisons

  • Strong process ownership experience, issue resolution, and operational governance

  • Experience building executive level reporting to present findings, recommendations, and business impacts to senior leaders

  • Experience building and optimizing reporting dashboards to support performance management, decision making, and strategy

  • Experience leading cross functional initiatives or enterprise transformation efforts across multiple stakeholder groups

  • Excellent verbal, written, and interpersonal communication skills

Job Expectations:

  • Ability to travel up to 25% of the time

  • This position offers a hybrid work schedule

  • This position is not eligible for Visa sponsorship

Job Posting Locations:

  • Charlotte, NC

  • Dallas, TX

  • Des Moines, IA

  • Minneapolis, MN

  • Phoenix, AZ

  • Columbus, OH

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

$119,000.00 - $206,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit for an overview of the following benefit plans and programs offered to employees.

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Posting End Date:

12 Jul 2026

*Job posting may come down early due to volume of applicants.

About Wells Fargo

Wells Fargo Careers

Joining Wells Fargo means becoming part of a distinguished financial institution that has been a cornerstone of innovation and leadership in the banking industry. At Wells Fargo, we offer a plethora of job opportunities designed to empower your career growth and development in a diverse and inclusive environment.

Work You’ll Do

At Wells Fargo, you will be part of a team that values diversity and is committed to fostering an inclusive culture. We are looking for professionals who are eager to drive innovation and lead with integrity. Our employees are our greatest asset, and we invest in their professional growth through comprehensive leadership and diversity training programs that are recognized industry-wide.

Explore a Multitude of Career Paths

Whether you're interested in a position in finance, IT, customer service, or management, Wells Fargo has career opportunities in various fields. Our team members benefit from job stability, competitive benefits, and a culture that values and rewards performance and dedication.

Internship Programs

Kickstart your career with a Wells Fargo internship. Our programs provide invaluable industry exposure, professional skills development, and networking opportunities that often lead to full-time employment offers. Interns at Wells Fargo work on real projects, solve actual challenges, and gain the mentorship of seasoned professionals.

Professional Growth and Development

We believe in nurturing the potential of our employees. Wells Fargo offers robust training programs and resources to help every team member excel in their current roles and prepare for future challenges. Growth at Wells Fargo is not just about climbing the career ladder but expanding your skills and expertise to add value to our team and customers.

Benefits and Rewards

Wells Fargo is committed to the well-being of our team members. We offer a comprehensive benefits package that includes health care, retirement plans, and generous paid time off. Additionally, we provide unique perks like employee discounts, adoption assistance, and tuition reimbursement.

Join Our Team

Discover the opportunities waiting for you at Wells Fargo by exploring open positions that match your skills and interests. We are continuously hiring and looking for individuals who bring creativity, passion, and a drive to serve our customers.

Stay Connected

Keep up to date with the latest from Wells Fargo Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that align with your career preferences and get insider tips on crafting the perfect resume and acing your interview.

Networking and Innovation

At Wells Fargo, networking and innovation go hand in hand. We encourage our employees to connect across departments and roles to foster new ideas and strategies that lead to groundbreaking solutions.

Empower Your Career

Step into a role at Wells Fargo where your skills will be honed, your achievements recognized, and your career can flourish. We're not just filling positions; we're building leaders who are equipped to navigate the complexities of the financial world. Join Wells Fargo today and be part of a team that’s redefining the future of banking.
Learn more about Wells Fargo
Size
246,577 employees
Market Cap
$155.2 billion
Industry
Net Income
$3.3 billion
Founded
1852
5 Year Trend
-5.9%
NASDAQ

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