Branch Marketing Manager

Fairway Independent Mortgage Corporation

$80K — $95K *
US-AnywhereRemote in United States
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of marketing experience, preferably in a related field
  • Ability to manage multiple projects while meeting deadlines
  • Proficiency in MS Office and digital marketing tools
  • Strong analytical and problem-solving skills
  • Demonstrated expertise in customer service and interpersonal relations

Responsibilities

  • Lead branch marketing efforts to enhance customer experience
  • Develop and implement strategic marketing plans for sales growth
  • Manage the marketing budget for effective resource allocation
  • Create and maintain engaging branch social media profiles
  • Conduct thorough market and competitor research
  • Organize networking and community engagement events
  • Prepare marketing presentations for various stakeholders

Benefits

  • Remote work flexibility with some required in-office presence
  • Opportunity for growth and professional development
  • Supportive team culture emphasizing collaboration and positivity
  • Engagement in community outreach and team-building activities
Full Job Description
Position Location

Remote Type
Remote
Office Location (if not fully remote):
n/a

Job Description

Essential Job Functions:
  • Marketing Leadership
    • Provides a superior customer experience
    • Markets the branch with corporate brand consistency
    • Develops and executes branch marketing strategies to maximize sales and profitability
    • Develops and manages branch marketing budget
    • Creates and manages branch social media pages
    • Reports on return on investment and key performance metrics
    • Conducts market, customer and competitor research
    • Creates marketing presentations
    • Markets the Branch to Realtors, Builders, Financial Planners, Accountants and any sphere of influence that can refer business to the Branch
    • Plans and facilitates Realtor lunch and learns, Real Estate Agent continuing education events, community outreach events, new branch Grand Openings, and team building events
  • Performs other duties as assigned


Non-Essential Job Functions:
Participates in proactive team efforts to achieve departmental and company goals.
Contributes to a positive work environment by demonstrating cultural expectations and influencing others to reward performance and value "can do" people, accountability, diversity and inclusion, flexibility, continuous improvement, collaboration, creativity and fun.

  • Adopts Fairway values in personal work behaviors, decision making, contributions and interpersonal interactions.
  • Performs other duties as assigned.


Required Experience:

  • 5+ years of related experience.
  • Demonstrated experience producing accurate and detailed work on multiple projects under time pressure.
  • Demonstrated experience working in a fast paced and changing environment.
  • Demonstrated experience with MS Office products.
  • Demonstrated experience researching information, problem solving and making solid business decisions.
  • Demonstrated experience in analytical, critical thinking, and research techniques
  • Demonstrated experience with attention to detail, written and oral communication, multi-tasking, and working in a team atmosphere adhering to tight deadlines


Required Knowledge and Skills:
  • Advanced knowledge and understanding of customer service and intrapersonal best practices.
  • Advanced knowledge and understanding of current business acumen.


Minimum Education Preferred:
  • High School or GED
  • Bachelor's Degree or equivalent work experience


Physical Environment:
  • This is a hybrid position that offers remote flexibility and will also require some in office time. Access to a quiet space at home and reliable internet is required.


Travel:
Minimal overnight travel (up to 10%) may be required for company or career-related meetings, programs and/or events.

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