Regions Financial Corporation

Branch Growth Manager

Regions Financial Corporation$136K — $175K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Information Technology, Business Management, or a related field
  • Ten (10) years of experience in strategic execution, product management, or customer experience
  • Strong knowledge of banking regulatory compliance and risk management frameworks
  • Experience in financial services or consumer-facing industries
  • Master's degree in a related field preferred

Responsibilities

  • Leads planning and execution of strategic program initiatives to enhance customer experience and mitigate risk
  • Serves as business owner for Consumer Bank strategic program solutions, aligning with enterprise strategies
  • Acts as liaison between business units and technical teams, translating business requirements into strategies
  • Designs and maintains program frameworks, monitoring and enhancing risk-based models
  • Partners with leadership to drive adoption and training for new tools and processes
  • Establishes and monitors key performance indicators (KPIs) for program effectiveness
  • Supports incident response and risk mitigation efforts for strategic program area

Benefits

  • Paid Vacation/Sick Time
  • 401K with Company Match
  • Medical, Dental and Vision Benefits
  • Disability Benefits
  • Health Savings Account
  • Flexible Spending Account
  • Life Insurance
  • Parental Leave
  • Employee Assistance Program
  • Associate Volunteer Program
Full Job Description
Job Description:

At Regions, the Consumer Strategic Program Function Manager is responsible for developing, implementing, and managing strategies for one or more key Consumer Bank Consumer programs. This role aligns with enterprise strategy, ensuring consistency and integration across Consumer banking channels and services. The manager will work cross-functionally with Consumer Bank support teams, technology, cybersecurity, product development, retail administration, and external partners to achieve strategic objectives.

Primary Responsibilities
  • Leads the planning and execution of strategic program initiatives to enhance customer experience, improve efficiency and effectiveness, and mitigate risk
  • Serves as the business owner for key Consumer Bank strategic program solutions, collaborating with internal stakeholders to ensure alignment with enterprise strategies
  • Acts as the liaison between business units and technical teams, translating business requirements into actionable strategies
  • Designs, delivers, and maintains program frameworks and collaborates with partners to monitor and enhance risk-based models
  • Partners with Consumer Bank leadership to drive adoption and training initiatives for new tools and processes
  • Establishes and monitors key performance indicators (KPIs) to evaluate program effectiveness
  • Supports incident response and risk mitigation efforts related to the strategic program area
  • Stays informed on industry trends and regulatory changes related to strategic program area and assesses impact on Consumer Bank operations
  • Ensures adherence to banking regulatory requirements and customer experience standards


This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

Requirements
  • Bachelor's degree in Information Technology, Business Management, or a related field
  • Ten (10) years of experience in strategic execution, product management, or customer experience


Preferences
  • Master's degree in a related field
  • Strong knowledge of subject matter area, banking regulatory compliance frameworks, and risk management
  • Experience in financial services, banking technology, or other consumer-facing industries


Skills and Competencies
  • Ability to lead internal and cross-functional teams to be a team player
  • Demonstrated leadership, strategic planning, and stakeholder management capabilities
  • Extensive knowledge of department processes
  • Motivated and high caliber individual will have direct responsibility to formulate Best-in-Class Customer Segmentation and proposition, deepen engagement via cross-sell and upsell, improve sales and retention, and enhance customer experience along the entire customer journey for both individual life and corporate business
  • Self-motivated, innovative, responsible, proactive, flexible, takes ownership and determined to deliver assigned targets/projects
  • Strong analytical, problem-solving and execution skills
  • Strong business acumen and is customer oriented with proven track-record in attaining business results


Additional Job Description

At Regions, we are committed to providing a personalized path to financial confidence from someone who cares. The Branch Growth Manager plays a critical role in ensuring the success of Regions' new branch investments by developing and executing strategies that drive strong performance before, during, and after branch openings.

This role serves as the central coordinator and performance leader for all branch opening initiatives. The Branch Growth Manager will develop repeatable playbooks, establish performance frameworks, coordinate cross-functional activities, and partner with market leadership teams to ensure new branches achieve growth objectives and deliver expected returns. The ideal candidate combines strategic thinking, strong project management skills, data-driven decision making, and the ability to influence partners across multiple business functions.

Primary Responsibilities

New Branch Strategy & Playbook Development
  • Develop and maintain the enterprise playbook for new branch openings, incorporating best practices and lessons learned from previous branch investments
  • Establish standardized processes, timelines, and milestones for branch openings and post-opening performance management
  • Identify continuous improvement opportunities to enhance the effectiveness and efficiency of the new branch program


Performance Management
  • Partner with Branch Performance Measurement to define key performance indicators (KPIs) and success metrics for new branches
  • Monitor branch performance throughout the pre-opening and post-opening lifecycle
  • Collaborate with Consumer Analytics & Consumer Finance to develop reporting and dashboards that provide visibility into branch performance, growth trends, and return-on-investment metrics
  • Partner with Retail Performance Group to analyze results and recommend actions to improve performance and accelerate branch maturation


Cross-Functional Leadership
  • Serve as the primary coordinator among Corporate Real Estate, Retail Banking, Marketing, Human Resources, Operations, Technology, Finance, and Market Leadership teams
  • Ensure all stakeholders are aligned on branch opening timelines, ready-made requirements, staffing plans, marketing strategies, and growth objectives
  • Facilitate regular progress reviews and issue resolution meetings


Market & Team Readiness
  • Partner with local market leaders to develop market-entry and growth strategies for new branches
  • Partner with Marketing to coordinate pre-opening business development activities designed to build awareness, customer acquisition pipelines, and community engagement
  • Support staffing plans, onboarding efforts, and employee readiness in partnership with Human Resources and Retail leadership
  • Help establish sales goals, business development expectations, and community engagement plans for new branch teams


Continuous Improvement
  • Conduct post-opening reviews and performance assessments to identify opportunities for enhancement
  • Capture and institutionalize best practices from successful branch openings
  • Recommend adjustments to site selection assumptions, staffing models, marketing strategies, and operating practices based on performance outcomes


Additional Preferences
  • 10+ years of experience in retail banking, branch management, strategy, operations, project management, or business performance management
  • Experience leading cross-functional initiatives and influencing stakeholders without direct authority
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation abilities
  • Experience with branch network strategy, branch operations, market expansion, or new branch development
  • Experience using performance analytics, dashboarding tools, and business intelligence platforms
  • Knowledge of retail banking sales, customer acquisition, and market development strategies
  • Project management certification (PMP) or equivalent experience


Position Type
Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:
$136,005.10 USD
Median:
$175,640.00 USD

Incentive Pay Plans:
This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance.Opportunity to participate in the Long Term Incentive Plan.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
  • Paid Vacation/Sick Time
  • 401K with Company Match
  • Medical, Dental and Vision Benefits
  • Disability Benefits
  • Health Savings Account
  • Flexible Spending Account
  • Life Insurance
  • Parental Leave
  • Employee Assistance Program
  • Associate Volunteer Program


Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.

https://www.regions.com/about-regions/welcome-portal/benefits

Location Details
Regions Center

Location:
Birmingham, Alabama

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.

About Regions Financial Corporation

Regions Financial Corporation Careers

There has never been a more opportune time to join our expansive team at Regions Financial Corporation—the leading network of financial professionals dedicated to innovation, leadership, and service. Work You’ll Do Join Regions Financial Corporation’s top-tier team to assist some of the nation’s most dynamic businesses and individuals in navigating their financial journeys with expertise and integrity. Transform financial management and customer service with the brightest minds at Regions, where we prioritize leadership, diversity training, and digital innovation. Lead from a unique position in the marketplace, at the crossroads of finance, personalized service, and strategic growth. Work with a nationwide team of financial advisors to help clients achieve their dreams through tailored financial solutions. Collaborate with the largest group of finance experts in the industry—empowering professionals through a culture of support and continuous learning. Introducing the Regions Financial Corporation Business Group Advisory We are building a market-leading Advisory team to help some of the most well-known companies and individuals master their financial management with cutting-edge solutions. Do Innovative Work Join the largest group of financial experts—dedicated professionals at the intersection of technology, personalized service, and strategic innovation. Deliver targeted financial solutions through a depth and breadth of consulting experience and innovation that’s second to none. Be Part of a Great Team Work on a wide range of financial services and harness the unparalleled capabilities, national scale, and joint solution development of our powerhouse teams. Future-Proof Your Career Advance as far as your ambition takes you with limitless opportunities to grow your career with unmatched training, development, and certification support. Explore Discover how Regions Financial Corporation is leading the way in predictive financial solutions and personalized client services. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. SEARCH REGIONS JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await in employment, internships, and professional growth at Regions Financial Corporation.
Learn more about Regions Financial Corporation
Size
19,723 employees
Market Cap
$19.9 billion
Industry
Net Income
$1 billion
Founded
1971
5 Year Trend
+1.4%
NASDAQ

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