The BoatUS Digital Marketing Program Lead is responsible for executing and overseeing the day-to-day management and optimization of digital and traditional media campaigns. The Digital Marketing Program lead plays a hands-on role in campaign execution to ensure campaigns are delivered on time, on budget, and to performance expectations. The Digital Marketing Program Lead manages ongoing relationships with agency partners and internal marketing teams. This role upholds best practices, maintains agency accountability, and delivers performance insights consistently to drive measurable business outcomes.

Key Responsibilities

• Campaign Management & Execution
  • Execute and oversee paid media campaigns end-to-end across paid search, paid social, display, and programmatic channels.

• Translate high-level paid media strategies into actionable plans for agency partners.   Manage day-to-day relationships with media partners, ensuring alignment on objectives, campaign execution, deliverables, and compliance with BoatUS brand standards.
  • Coordinate campaign launches with internal teams and external vendors, ensuring seamless workflows and accountability.

• In coordination with leadership, oversee budget pacing, reallocations, and reporting to maintain efficiency and prevent overspend.
  

Traditional & Digital Media Buying

• Own the execution and oversight of traditional and digital media buys, including placement strategy, budget stewardship, and performance evaluation.
• Partner with agencies to review media plans, approve placements, and ensure campaigns deliver efficiently, compliantly, and to performance expectations.

Analytics & Reporting

• Monitor KPIs across all paid channels, providing timely updates and actionable recommendations to internal teams and leadership.
• Maintain reporting cadences and delivers clear, data-driven insights.
  

Cross-Functional Collaboration

• Collaborate cross‑functionally with internal BoatUS teams, including SEO, Email, Partnerships, and Creative to ensure integrated, consistent, and timely execution of marketing initiatives across channels.
• Partner closely with email stakeholders to align paid media and Direct Mail campaigns with member acquisition, onboarding, retention, and cross‑sell journeys, ensuring consistent messaging and audience strategy.
• Work with Creative teams to brief, review, and refine creative assets that meet BoatUS brand standards, campaign objectives, and channel‑specific best practices across digital and offline channels.
• Coordinate with Partnerships, Web, Organic Social, and Email to support integrated campaign planning, promotional alignment, and cross‑channel activation.
• Collaborate with leadership to align on audience definitions, performance measurement, attribution considerations, and reporting insights that inform ongoing optimization and future planning.

Direct Mail Program Ownership

• Lead end-to-end execution of Direct Mail drops: audience/list coordination, vendor processing instructions, quality checks, and deployment readiness.

• Manage Direct Mail vendors and operational workflows (e.g., merge/purge rules, list handling instructions, deliverables, and timelines).

• Own Direct Mail performance tracking and response-rate estimates and recommend changes to improve results when needed.

• Coordinate Direct Mail plans with adjacent communications.

Education & Experience

• Education
  • Bachelor’s degree in business administration, Marketing, or communications.
• Experience

• 2-3 years of progressive experience in paid media, including hands-on channel management.
• Demonstrated experience managing large-scale paid media budgets across multiple channels.
• Experience working with or managing paid media agency relationships preferred.
  

Knowledge, Skills & Abilities

• Technical Expertise
  • Advanced understanding of paid media strategy, planning, and optimization across paid search, paid social, display, and programmatic channels.
  • Strong knowledge of paid search, including keyword strategy, content alignment, Google Search (PPC), Bing Search (PPC), Google Performance Max, and Meta (Facebook and Instagram) channels
  • Proficiency in audience targeting strategy, segmentation, and performance tracking.
  • Ability to effectively leverage AI tools and technologies to streamline workflows, enhance productivity, and improve work quality.
    
• Analytical & Organizational
  • Strong analytical skills to connect campaign KPIs to business outcomes and translate data into strategic recommendations.
  • Exceptional organizational skills with the ability to manage multiple campaigns and priorities simultaneously.
  • Adaptability to evolving market trends, platform changes, and organizational priorities.

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At this time, GEICO will not sponsor a new applicant for employment authorization for this position.