Bilingual SEO Manager

dentalcorp

$80K — $115K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bilingual in French and English
  • 5+ years of hands-on SEO experience, especially with large or multi-location websites
  • Demonstrated expertise in executing SEO strategies with measurable growth results
  • Strong understanding of on-page, technical, and local SEO
  • Familiar with HTML, CSS, JavaScript, and web infrastructure
  • Skilled in using major SEO tools like GA4, GSC, SEMrush, Ahrefs, and Screaming Frog
  • Excellent analytical and communication skills.

Responsibilities

  • Lead SEO initiatives for a network of dental practice websites, ensuring delivery and results.
  • Collaborate with content, web, paid media, and marketing teams to develop integrated SEO strategies.
  • Identify growth opportunities through comprehensive analysis of website and local listings.
  • Monitor and report on organic KPIs using tools such as GA4, GSC, and rank trackers.
  • Connect SEO initiatives to measurable business outcomes like lead generation.
  • Utilize SEO auditing and optimization tools for performance enhancement.
  • Stay updated on SEO trends, algorithm changes, and industry best practices to maintain high performance.

Benefits

  • Opportunity to work with a fast-growing organization in the dental industry.
  • Engage in a collaborative team environment while maintaining autonomy in your work.
  • Work primarily on-site with a flexible work-from-home option on Fridays.
  • Comprehensive total rewards and benefits package offered.
  • Performance-based bonus of up to 15% provided.
Full Job Description
The Opportunity

We are seeking an experienced Bilingual SEO Manager to o elevate organic performance across our national network of dental practice websites. This individual would join our Toronto team and help drive strategic SEO initiatives that improve rankings, traffic, and patient acquisition. This role will have the opportunity to report to the Director of SEO & Web Optimization. The ideal candidate is highly technical, data-driven, and has a strong track record of achieving business goals through SEO strategies.

Who You Are

You are a service-oriented individual who is excited to be a part of a fast-growing organization that enables the best to be even better. You have experience in SEO and are looking for the opportunity to provide your expertise to drive change within an exciting industry. You love working in a collaborative team environment but also enjoy your autonomy to accomplish tasks and provide excellent service to our Partners and their teams.

In This Role, You Will

SEO Strategy & Execution

  • Lead SEO initiatives across our network of practice websites-owning delivery and results.


  • Partner with content, web, paid media, and practice marketing teams to execute integrated strategies.


  • Identify growth opportunities through analysis of website and local listing performance.


Performance Tracking & Optimization

  • Monitor and report on organic KPIs using tools like GA4, GSC, and rank trackers.


  • Connect SEO efforts to measurable business outcomes like lead generation.


Tools & Innovation

  • Use platforms like SEMrush, Ahrefs, Screaming Frog, and others for auditing and optimization.


  • Stay ahead of SEO trends, algorithm updates, and best practices to continuously improve results.


What You'll Bring

  • The ideal candidate will be fluently bilingual in French and English


  • 5+ years of hands-on SEO experience, ideally managing large websites or multi-location businesses


  • Proven ability to develop and execute SEO strategies that drive measurable growth


  • Strong knowledge of on-page, technical, and local SEO


  • Familiarity with HTML, CSS, JS, and web infrastructure


  • Skilled in SEO tools (e.g., GA4, GSC, SEMrush, Ahrefs, Screaming Frog)


  • Comfortable analyzing data, drawing insights, and presenting findings to diverse teams


  • Self-starter with strong collaboration, problem-solving, and communication skills


  • Strong analytical skills with the ability to interpret data, identify trends, and drive actionable insights.


The salary range for this position is $80,000 CAD to $115,000 CAD annually (plus a bonus of up to 15% and competitive total rewards and benefits package). Offers within this range are determined based on relevant experience, skills, and qualifications, as well as internal equity considerations.

This role is 4 days on-site Monday to Thursday with Friday's work from home. This job posting is for an existing vacancy.

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