BDR Manager

Plenful

• $110K — $130K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6 years of sales or GTM experience, with 2+ years as a BDR Team Lead.
  • Experience as a BDR with a successful track record of exceeding quotas.
  • Proficient in AI tools for productivity and personalization in an outbound sales context.
  • A systems thinker capable of evolving team strategies and operations.
  • Strong interpersonal skills for difficult conversations while supporting team development.

Responsibilities

  • Carry a personal sales quota, completing intro calls and creating opportunities.
  • Manage, coach, and develop a team of BDRs, enhancing their performance and activity.
  • Develop and implement an outbound playbook using AI tools effectively.
  • Transform inbound marketing interest into qualified meetings for the team.
  • Collaborate with Sales and RevOps on lead quality and criteria.
  • Recruit and onboard new BDRs as the team expands.
  • Collect and report insights on workflows and implement changes based on team performance.

Benefits

  • Full medical, dental, and vision insurance coverage for employees and family participation.
  • 401(k) plan with a company match of 50% on the first 3% contributed.
  • Equity offered to all full-time employees as part of shared success.
  • Unlimited paid time off for a healthy work-life balance.
  • Daily lunch stipend of $100 per week.
  • Monthly wellness stipend of $100 to support health initiatives.
  • Commuter benefits of $100 per month for employees in SF and NYC.
  • Paid parental leave to support growing families.
Full Job Description
About the Role

Plenful's Business Development team is the front door to healthcare's most complex buyers, and we're looking for a BDR Manager to lead the team that opens it. You'll manage and coach a team of three BDRs while carrying your own number - up to half your time spent completing and qualifying intro calls and creating sales-qualified opportunities alongside the team you lead.

This is a lead-from-the-front role. You'll stay close to the field, sharpen our outbound playbook in real time based on what you're hearing on your own calls, and set the pace for the team through your own performance, not just your coaching. This role reports to our Head of Marketing who oversees all top of funnel pipeline goals, and works in close partnership with Sales leadership and RevOps to transform our BDR motion as we scale past Series B. This role is hybrid Monday/Wednesday if located in San Francisco. Otherwise, we are open to a remote hire based in Pacific or Mountain time zones.

What You'll Do
  • Carry a personal quota - intro calls completed and qualified, and sales-qualified opportunities created each month - representing up to 50% of your time, so you stay close to the field and coach from direct, current experience.
  • Manage, coach, and develop a team of 3 BDRs: run pipeline reviews, listen to and workshop live calls, and hold a high bar for activity and output. Report up blockers, learnings, and opportunities to the Head of Marketing.
  • Bring a proven AI playbook to the team: implement and continuously improve how we use Claude, Clay, Zoominfo, Gong, and other tooling to prospect, personalize, and scale outbound without adding headcount.
  • Own the outbound playbook end to end - messaging, sequencing, targeting - and evolve it based on what's working in the field right now, not what worked last quarter.
  • Convert interest from Marketing inbound and events into qualified meetings, contributing to your team's quota. Partner with the Director of ABM and Demand Gen to build momentum from marketing campaigns and GTM launches.
  • Partner with Sales and RevOps leadership on lead routing, handoff quality, and qualification criteria between BDRs and Account Executives.
  • Recruit, hire, and ramp new BDRs as the team grows.
You May Be a Fit If
  • 4-6 years relevant sales or GTM experience with 2+ years as a recent BDR/BDR Team Lead with proven track record of meeting or exceeding quota
  • Has been a BDR and grown into a BDR Team Lead or equivalent - someone who has seen what great looks like and has a track record of exceeding their own quota, not just managing others to theirs.
  • Ready to grow into people management, or already has some early BDR management/team lead experience.
  • Comes from a modern, AI-forward B2B tech company - healthcare experience is preferred, but not required. We're looking for someone who has personally onboarded and used AI tools to become more productive, personalize outbound at scale, and do more with a smaller team.
  • A systems thinker who can evolve how the team works, not just run the current playbook harder. Proficiency with our stack - Claude, Notion, Clay, Zoominfo, and Gong - is a strong plus.
  • Contagious, competitive sales energy. You want to win, and you inspire your team to feel that every day.
  • Comes from a company that has scaled ahead of where Plenful is today (Series B+) - you've seen more mature go-to-market motions and know what to build toward.
  • Comfortable holding a high bar and having tough conversations. We're not looking for a cheerleader - we want someone who can be firm, direct, and still deeply care about the people on their team and support their ability to grow within Plenful.
Why You'll Love Working Here
  • Mission-Driven, World-Class Team - Join an exceptional group of professionals aligned around a meaningful mission and committed to making an impact
  • Opportunities for Growth - Strengthen your expertise through collaboration with experienced, high-performing leaders across the organization
  • Flexible Hybrid Work Environment - We're remote-first, with meaningful office presence in San Francisco and New York. R&D roles follow a hybrid model, with two days per week in our San Francisco office
Benefits & Perks
  • Healthcare Coverage - Full medical, dental, and vision insurance for you and participation for your family
  • 401(k) with Company Match - Plenful matches 50% of your first 3% contributed
  • Equity - Every full-time employee shares in our success
  • Unlimited PTO - Take the time you need, when you need it
  • Daily Lunch Stipend - $100/week to cover your midday meals
  • Wellness Stipend - $100/month to support your health and well-being
  • 🚇 Commuter Benefits - $100/month for SF and NYC-based employees
  • Parental Leave - Paid leave to support growing families

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