BC Public Service

BAND 5 - Executive Director, Business Development and Marketing

BC Public Service$126K — $161K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in business development or marketing leadership roles, preferably in the cultural or tourism sector
  • Proven track record of achieving revenue targets
  • Experience in developing strategic partnerships and sponsorships
  • Strong understanding of digital marketing and social media strategies
  • Demonstrated commitment to inclusion, accessibility, and community service
  • Exceptional leadership and team-building skills
  • Excellent communication and stakeholder management abilities

Responsibilities

  • Develop and implement the overall business development and marketing strategy for the Royal BC Museum
  • Achieve or exceed target revenue goals through innovative revenue-generating programs
  • Foster collaborations with senior leaders to align business objectives with operational priorities
  • Enhance visitor experiences and brand reputation through effective marketing initiatives
  • Drive commercial revenue opportunities at the museum's new campus opening in 2027
  • Oversee market research, promotional campaigns, and digital content development
  • Lead the expansion of membership, events, and private venue rental initiatives

Benefits

  • Comprehensive health and dental benefits
  • Pension plan participation
  • Professional development opportunities
  • Flexible work environment
  • Support for work-life balance
Full Job Description
Posting Title

BAND 5 - Executive Director, Business Development and Marketing

Position Classification

Band 5

Union

N/A

Work Options

Location

Victoria, BC V9B 6X2 CA (Primary)

Salary Range

Annual Salary Range: $126,100.02 - $161,000.02

Close Date

8/9/2026

Job Type

Regular Full Time

Temporary End Date

Ministry/Organization

BC Public Service -> Royal BC Museum

Ministry Branch / Division

Business Development

Job Summary

***Please DO NOT apply for this position by submitting your profile on this BC Government Hiring Centre website. Applications must be made via the following directions below.***

Executive Director, Business Development and Marketing
Business Development Department
Museum Operations Division


Full Time, Regular Opportunity
Band 5
Annual Salary Range: $126,100.02 - $161,000.02
Location: Victoria, RBCM Downtown


The Business Development and Marketing department is responsible for commercial revenue development, strategy, diversification, expansion and management strategies for RBCM. This includes museum admissions, annual membership, corporate sponsorship, private venue rentals, events, and IMAX theatre operations. The team also conducts market research, develops digital content, and builds and delivers promotional strategies that contribute to the RBCM's visitor experience, brand reputation, sustainability and success. The department is responsible for:
  • Museum and IMAX admissions and attendance growth
  • Museum and IMAX annual memberships and giving
  • Corporate sponsorships and philanthropic partnerships
  • Retail, including the IMAX gift shop and concession
  • Private venue rentals, tours and public events
  • Marketing exhibitions, events and programming
  • Digital initiatives, including social media
  • Promotional campaigns

Job Overview

The Executive Director of Business Development and Marketing (ED BDM) provides vision and leadership for designing and implementing business development and marketing strategies for the Royal BC Museum. Reporting to the Vice President, Museum Operations and Executive Financial Officer, the position will be responsible for developing the RBCM's comprehensive commercial revenue strategy, which ensures revenue-generating programs at the museum achieve or exceed revenue targets. In addition to achieving revenue targets, the position is responsible for ensuring revenue programs support the RBCM's mandate and mission, including its commitment to reconciliation, accessibility, inclusion, and service to the people of BC. The strategy also will include opportunities to generate commercial revenue at the RBCM's newest campus, the Provincial Archives, Research and Collections building, which opens in 2027.
The ED BDM works collaboratively with other senior leaders across the organization to ensure alignment and integration of the revenue and business development strategy with other resourcing and operational priorities at the museum.
To learn more about the duties and requirements of this role, please review the job profile in detail.

Before you apply for this position, you must meet the eligibility requirements. To be eligible to work in Canada, you must be a Canadian citizen or permanent resident of Canada or authorized in writing to work in Canada under the federal Immigration Act. Eligibility to work in Canada is granted through citizenship, permanent resident status, or a work permit.

An eligibility list may be established for future temporary and/or permanent vacancies.

How to Apply:


Your application must clearly demonstrate how you meet the job requirements listed in the job profile. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying on.

Please submit your resume and cover letter in pdf format by Sunday August 9, 2026, at 11:59 pm (PST) with the following subject line: "Last Name, First Name, RB2026-10 Executive Director Business Development and Marketing" via email to: [redacted]

Additional Information:

This position requires a Criminal Records Check under the BC Public Service Screening Policy and the Criminal Records Review Act. All applicants must be legally entitled to work in Canada (i.e., have Canadian citizenship or permanent resident status).
The Indigenous Applicant Advisory Service is available to Indigenous (First Nations [status or non-status], Inuit or Métis) applicants originating from the land now known as Canada, seeking work or already employed in the BC Public Service. Indigenous applicants can contact this service for personalized guidance on the BC Public Service hiring process including job applications and interviews.

Job Category

Leadership and Management

How to apply to this job

Please submit your resume and cover letter in pdf format by Sunday August 9, 2026, at 11:59 pm (PST) with the following subject line: "Last Name, First Name, RB2026-10 Executive Director Business Development and Marketing" via email to:

Additional Information

Job_Profile_Executive Director, Business Development and Marketing

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