The OpportunityJoin our B2B Paid Media team as a Digital Marketing Manager, Corp Strategy & ABM! Lead demand generation for Adobe's corporate segment, with a focus on renewals and account growth. You will define and implement account-based paid media strategies, working closely with Sales to improve pipeline quality, increase engagement, and drive revenue. This role requires a strategic, account-focused outlook to manage multi-channel programs across paid media, content syndication, and programmatic-reaching priority accounts throughout the customer lifecycle.
What you'll DoAccount Strategy & Demand Generation
Own paid media strategy for corporate segments passionate about renewals and engagement
Collaborate with Sales and GTM teams to identify target accounts and set priorities
Convert business objectives into well-defined, multi-channel campaign strategiesABM & Channel ExecutionDevelop and expand ABM initiatives across LinkedIn, content syndication, and programmatic
- Align messaging and targeting across channels to improve engagement
- Define channel roles across the funnel
Sales Alignment & ImpactCollaborate with Sales to coordinate campaigns according to account priorities
- Support pipeline progression, expansion, and renewals
- Use feedback to refine targeting and improve performance
Performance & OptimizationTrack campaign performance using important measures
- Identify and act on optimization opportunities
Ensure engagement fuels pipeline and revenue growthCollaboration & Innovation
- Partner across Sales, Lifecycle, SMB Paid Media, Analytics, and Marketing Operations
- Lead testing across ABM strategies, messaging, and channels
- Stay current on ABM and demand generation trends
What you need to succeed- 7+ years in digital marketing with B2B demand generation or ABM experience
Demonstrated success in generating pipeline and revenue within intricate sales settings
Experience building and accomplishing ABM programs- Strong understanding of enterprise buying cycles
Ability to convert business objectives into marketing strategy- Strong collaboration skills, especially with Sales
Analytical approach with experience optimizing performance- Clear communication and presentation skills
Preferred Qualifications- Experience in B2B SaaS or enterprise technology
- Familiarity with programmatic and ABM platforms
- Experience partnering with Sales on account strategy
- Understanding of attribution and revenue measurement
Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $116,900 -- $250,875 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $173,300 - $250,875
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
