Job DescriptionAbout the Role:
Uber Advertising is seeking a digital-savvy Growth Marketing Manager to lead our strategy for SMB merchants. As we scale, self-serve advertising must move from a simple onboarding step to a primary growth lever. In this role, you will own campaigns and web presence to drive adoption of ads by merchants. You will lead the overhaul of the Uber Advertising website and drive deeper integrations across the merchant lifecycle by partnering with PMM, GCRM, and other B2B functions.
What You'll Do:
- Lead the comprehensive overhaul of the Uber Advertising website and incorporate specialized Ads content into the broader Merchant website to drive organic and paid conversion.
- Develop and execute a consistent global campaign strategy, including paid media and webinars, to attract unmanaged SMB restaurants.
- Partner with PMM and GCRM to ensure consistent messaging and data-driven triggers across the entire merchant lifecycle, from sign-up to repeat ad spend.
- Extend foundational evergreen programs to managed accounts to increase global adoption of self-serve tools.
- Lead the marketing strategy for the new Learning Center to provide in-product education and seamless onboarding for small businesses.
- Partner with teams to migrate customer data into internal tools and build out the B2B infrastructure needed to scale globally.
- Track primary KPIs including SMB penetration, QoQ retention, and web traffic/conversion rates.
Basic Qualifications
- 5-7+ years of experience in Growth Marketing, SMB marketing, or Lifecycle Marketing.
- Demonstrated experience running paid acquisition campaigns and managing website strategy/overhauls for a B2B audience.
Preferred Qualifications
- Ability to use data-driven segmentation and product usage insights to build personalized, high-conversion customer journeys.
- Proven experience managing and influencing senior sales stakeholders, aligning marketing strategy with commercial goals and sales readiness.
- Excellent written and verbal communication skills, with experience presenting to senior stakeholders
- Be a self-starter with an ability to own projects and work independently
- Experience in the AdTech or Commerce Media industry is preferred.
- Hands-on experience with Martech and CRM tools (specifically Marketo and Salesforce) to build, track, and report on funnel health.
For New York City, NY-based roles: The base salary range for this role is USD $132,000 per year - USD $147,000 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD $132,000 per year - USD $147,000 per year.
For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits.
Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence. Ask your Recruiter for details about this role's requirements.
