The B2B Brand Strategist position is accountable for working with clients to draw out their unique business value, working with qualitative and quantitative data sources, synthesizing and framing complex offerings, uncovering market and competitive insights, researching buyer/audience behaviors/needs/desires and authoring actionable strategies, briefs and channel/tactical program recommendations.
You are curious and analytical in your approach to marketing challenges and research. You clearly communicate/present compelling brand strategies, journeys, or stories that drive desired audience behaviors and deliver results. You adapt your approach, processes, and deliverables to meet our clients where they are, applying your knowledge of sales, marketing, and business concepts-while staying rooted in the buyer perspective.
COMPETENCIES / WHAT IT TAKES
- Think critically and connect dots: Demonstrate understanding of business challenges and sales & marketing realities. Help align stakeholders and create structure amid ambiguity.
- Apply brand marketing expertise and fully integrated marketing awareness: Understand brand hierarchy, brand development best practices, and organizational opportunities/challenges related to messaging and positioning of client brands. Connect strategy discipline to action through awareness of full mix of marketing channels to inform strategy deliverables.
- Research and represent POV: Quickly synthesize client markets and customer segments, analyzing and articulating customer challenges/pain points and motivators.
- Clear and Persuasive Written/Communication Skills: Deliver written and verbal communications that are relevant and resonate with audiences. Tailor ideas to be actionable across functional roles from C-level to tactical practitioner.
- Executive Presence: Earn trust and credibility with senior executives, by being prepared, confident and comfortable expressing a data-informed point of view and achieving consensus/agreement.
RESPONSIBILITIES / WHAT YOU'LL DO
- Drive Strategy for Key Agency Accounts - Support key accounts at all phases of the lifecycle, from initial account strategy during business development to marketing planning and facilitating key meetings and working sessions at inception and at key points of growth.
- Develop and Deliver Client Strategy Documents - Produce billable strategic work that is on brief and drives performance and results.
- Activities include discovery (as lead or in partnership with others), primary and secondary research such as surveys, interviews, assessments, and interpreting research/data.
- Outputs include plans and frameworks for positioning, messaging, marketing, communications, training, etc. Deliverables may include Brand Positioning & Messaging; Brand Architecture; Naming; Personas & Customer Journey Maps; Marketing Strategies & Plans; Comms Strategies & Plans; Workshop Facilitation (will require facilitation training); Primary Research (executive interviews, focus groups, discovery calls); Secondary Research, (e.g. reviewing trend, industry & analyst reports, etc.); Sales Enablement & Training; Content Strategy
- Support New Business Presentation, Pitch & Proposal Activity - For select prospects, support the new business effort which may include creating pitch deck slides, creating/modifying case study slides, participating in pitches, helping draft or price RFPs, develop proposals, or draft initial SOWs.
