Title and Summary

B2B Field Marketing Vice President– North America Services

Vice President, Services B2B Marketing – North America

Title and Summary

Vice President, Services B2B Marketing – North America

Overview
Mastercard’s Services B2B Marketing team is seeking an experienced Vice President to serve as the North America regional lead for Services’ B2B marketing efforts and field marketing team. This role is accountable for representing all of Services Marketing strategy and execution in the region, including, translating buying center priorities, solution narratives, and assets into regionally relevant campaigns. The role works closely with the regional Services’ sales business lead (SBL), Services’ global product and product marketing teams, and Services’ leadership connecting global strategic priorities with regional business objectives.
You will drive the development and scaling of integrated field marketing programs that accelerate demand, enable sellers, and deliver measurable pipeline and revenue impact for Mastercard services, while adapting global frameworks to reflect North America market dynamics.
Responsibilities
• Lead the North America Services field marketing strategy and integrated program plan (quarterly/annual), focused on pipeline creation, acceleration, and deal influence across priority solutions and segments.
• Develop and execute predominantly field-led tactics, including account-based field programs, executive engagements, in-person events/roadshows, partner and ecosystem co-marketing, regional sponsorships, webinars, and targeted sales plays.
• Build tight operating rhythms with Sales: joint planning, campaign intake and prioritization, account/territory alignment, and closed-loop measurement (leads, opportunities, influenced pipeline, bookings).
• Translate global Services positioning, content, and thought leadership into North America-relevant messaging and assets; identify gaps and influence global roadmap based on regional sales/market input.
• Partner with cross-functional stakeholders (Services portfolio and product, regional marketing, corporate marketing, comms, analytics, finance, and legal/compliance) to deliver integrated programs and launch readiness.
• Lead, coach, and develop a high-performing field marketing team; set clear objectives, establish best practices, and ensure consistent program quality and execution excellence.
• Deliver executive-ready reporting and insights through monthly/quarterly business reviews; communicate outcomes, learnings, and recommendations to senior stakeholders.


All About You
• B2B marketing experience, including leading demand generation/field marketing teams in financial services, payments, consulting, SaaS, or enterprise technology.
• Proven ability to align marketing strategy with senior sales leaders (e.g., SBLs), build joint plans, and drive measurable pipeline and revenue outcomes in a matrixed organization.
• Ability to work cross-functionally with product and product marketing teams to apply complex technical positioning to in-market campaigns.
• Strong experience with field-first, account-based marketing motions and seller enablement (sales plays, messaging, tools, and event-based engagement).
• Demonstrated strategic planning skills with the ability to translate insights into execution; comfortable presenting to and influencing senior executives.
• Analytical, performance-oriented mindset; experience building measurement frameworks and operating in closed-loop collaboration with Sales and Marketing Ops.
• Strong people leadership, stakeholder management, and program management capabilities; able to lead through ambiguity and shifting priorities.
• Budget management experience, including agency/vendor oversight and ROI-driven investment decisions.
• Ability to travel at least 20% of the time.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.

Pay Ranges

Arlington, Virginia: $217,000 - $359,000 USD

Atlanta, Georgia: $189,000 - $312,000 USD

Boston, Massachusetts: $217,000 - $359,000 USD

O'Fallon, Missouri: $189,000 - $312,000 USD

Purchase, New York: $217,000 - $359,000 USD