Basic FunctionHF Sinclair is currently seeking for an experienced and creative B2B Marketer in Dallas, TX, to enable our sales team to enhance our existing distributor relationships and grow our distributor network. This is a hybrid role which primarily focusses on strategic elements while at the same time is responsible for the implementation of certain tactical elements. This person will be the Brand Sales Team's focal point and main representative with our distributor community with the aim of enhancing our Distributor Value Proposition. This role also encompasses the management and growth of our fleet fuel card program.
Job Duties- Create and market our Distributor Value Proposition (DVP)
- Implement Salesforce Marketing Cloud and create ABM campaigns to retain and attract new distributors to our network
- Manage our strategy for and participation at industry trade events such as NACS, WPMA and SIGMA and deliver qualified leads for sales
- Manage our fleet card program with our 3rd party WEX
- Develop and implement Co-Op Advertising program
- Create and publish Distributor communications
- Support local and regional promotion and grand opening program development
- Create relevant and impactful Marketing Materials to enable our Sales team to engage with distributors
Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion
ExperienceA minimum of five years of on-the-job experience specifically related to the job are required.
Preferred Experience- 7+ years of professional marketing experience
- 5+ years of B2B marketing experience
- Working with agencies to implement ABM campaigns that deliver positive ROI
- Creating successful campaigns with Salesforce Pardot or similar B2B email marketing platform
- Managing trade show booth planning, implementation and events
- Working with and growing fleet card or credit card programs
- Working with distributors or franchisees of all sizes to grow each other's businesses
Education LevelA minimum of a Bachelor's Degree, in marketing or a similar business-related field.
Preferred Education LevelExperience in petroleum products is preferred.
Required SkillsSelf-starter with drive and ability to achieve planned objectives. Strong creative, organizational, analytical and communication skills, both written and verbal. Ability to create mutual respect with peers and a positive work environment. Advanced ability to perform a variety of assignments as they relate to performing assigned petroleum product marketing, and effectively executing sales opportunities and multi-tasking. Working knowledge of Microsoft products. Advanced interpersonal skills with the ability to effectively communicate with others, both written and verbal communication, advanced reading and writing skills.
Preferred SkillsAn understanding of supply and distribution and refining procedures preferred. Proficiency with Salesforce (or similar CRMs), marketing automation platforms, and MS Office/Google Workspace. Foundational graphic design skills (Adobe Creative Cloud) are usually a plus. Experience working with Agile methodology and ways of working
Strong relationship-building abilities, a strategic growth mindset, and the ability to travel across the business footprint.
Supervisory/Managerial ResponsibilityA dotted line Marketing Implementer to support with certain job duties and responsibilities.
Work ConditionsOffice based with up to 30-40% travel by land and air possible. Ability and willingness to relocate. Subject to varying road and weather conditions. Some evening and weekend work may be required due to tradeshows or marketing events and activations.
BenefitsHF Sinclair offers a comprehensive benefits package designed to support the well-being of our employees and their families. Our benefits include, but are not limited to, the following:
- Medical Insurance
- Vision Insurance
- Dental Insurance
- Paid Time-Off
- 401(k) Retirement Plan with match
- Educational Reimbursement
- Parental Bonding Time
- Employee Discounts
We are committed to fostering a supportive and inclusive work environment, ensuring our employees have the resources needed to thrive professionally and personally. Benefit eligibility is governed by official plan documents, for more details visit Total Rewards.
