Dow Jones

B2B Events Marketing Manager

Dow Jones$110K — $135K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7 years of events experience in the B2B space
  • Bachelor's degree in Marketing, Communications, Business, or related field; MBA is a plus
  • Proven ability to work effectively in a matrixed company
  • Strong collaboration and influencing skills
  • Experience managing conflicting event schedules
  • Excellent project management skills for multitasking and prioritizing

Responsibilities

  • Develop an event strategy for the AMER Risk business in collaboration with stakeholders
  • Manage all stages of assigned events, from ideation to execution and on-site experience
  • Coordinate content for events, aligning themes and products with speakers
  • Analyze event performance to create data-driven insights for future events
  • Maintain the AMER events budget and procurement processes
  • Create post-event reports to track and optimize event performance
  • Partner with Sales to maximize onsite engagement and drive post-event opportunities

Benefits

  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Insurance Plans
  • Lifestyle programs & Wellness Resources
  • Education Benefits
  • Family Care Benefits & Caregiving Support
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program
Full Job Description
Job Description:

About the Role:
In this role, you'll be responsible for the planning and execution of the B2B AMER third-party events calendar, taking full responsibility for each stage of the process. You'll work closely with the sales and proposition teams to create and deliver an event strategy that supports and complements wider marketing ambitions.

You will work on a hybrid schedule, on-site in our midtown Manhattan office 3 days each week, reporting to the VP of B2B Product Marketing.

You Will:
  • Collaborate with our team and stakeholders to develop an AMER event strategy for our Risk business.
  • Manage, from start to finish, the ideation, planning, and execution of assigned events, including contract negotiation, storage and shipment of booths, promotional items, printed materials and overall on-site experience.
  • Coordinate event related content, working with the broader marketing team and speakers to align session content with key themes and products.
  • Analyze event performance to inform data-driven decisions and creation of future events plans.
  • Assist in the maintenance of the AMER events budget, and related processes involving procurement and finance
  • Creation of post-event reports to actively track and optimize the performance of each event.
  • Partner with the Sales team pre-, during-, and post-event to maximize on-site engagement, and drive post-event pipeline and opportunities.


You Have:
  • 7 years of events experience, ideally within the B2B space
  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred; MBA a plus, or equivalent experience
  • Ability to work effectively in a matrixed company model
  • Strong collaboration and influencing skills
  • Experience managing heavy and conflicting event schedules
  • Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment


Our Benefits
  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Insurance Plans
  • Lifestyle programs & Wellness Resources
  • Education Benefits
  • Family Care Benefits & Caregiving Support
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program

Learn more about all our US benefits.

Business Area:
Dow Jones - Marketing

Job Category:
Marketing & Product Management

Union Status:
Non-Union role

Base Pay Range: $110,000.00 - $135,000.00

We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

About Dow Jones

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world?s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America?s largest newspaper by paid circulation; Factiva, Barron?s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.
Learn more about Dow Jones
Size
7,800 employees
Industry

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